Atlanta, GA, October 12, 2007 --(PR.com
)-- Liquid Soul Media (LSM) has been contracted by Sony Screen Gem to activate grassroots marketing campaigns for the upcoming film “This Christmas”. The film is produced by Atlanta‟s Rainforest Films and is slated to be released on November 21, 2007.
LSM‟s campaign includes strategically tapping into the African-American market via the popular football classics and homecoming events of Historically Black Colleges and Universities (HBCU). Such events include the recent Bank of America Atlanta Football Classic, Southwest Airlines State Fair Classic, Florida A&M University (FAMU) Homecoming, the Coca-Cola Circle City Classic and the State Farm Bayou Classic, just to name a few. “Going to these types of games is not only a rite of passage for the students at these HBCUs, but a yearly tradition for alumni, family members and the community,” says Tirrell Whittley, Founder and Principal of Liquid Soul Media and FAMU alum.
LSM also provided buy-in marketing campaigns for Rainforest Films hit movies “The Gospel” and “Stomp The Yard”. To date, the #1 box office film “Stomp The Yard” has grossed over $75-million in theatrical and DVD releases. According to Will Packer, producer and Chairman of Rainforest Films, “Liquid Soul Media‟s approach to each of these projects has proven to be an invaluable approach to generating an early “buzz” about our films. We're pleased to be working with them again.”
“This Christmas” is a dramedy about how the Whitfield family gathers to celebrate Christmas together for the first time in four years. They learn the true meaning of the holiday: drinking, fighting, fornicating with Santa and -- of course -- family. The film opens in theaters nationwide on November 21, 2007 and stars Loretta Divine, Regina King, Idris Elba, Mekhi Phifer, Lauren Londyn and Chris Brown.
About Sony Pictures
Sony Pictures Entertainment's global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide. Sony Pictures can be found on the World Wide Web at sonypictures.com
About Rainforest Films
Rainforest Films is a full-service production company. They are based in Atlanta, GA and have produced a variety of motion picture and corporate projects for both the silver and small screens. More information about the company can be found on their web site at www.rainforestfilms.com
About Liquid Soul Media
LSM is a full service lifestyle marketing agency that provides strategy, planning, development and creative design. LSM also places and manages advertisements and marketing campaigns for clients seeking to increase product and brand loyalty, reinforce brand awareness, enhance product satisfaction and gather valuable marketing research from niche market segments. More information about the company can be found on their web site at www.liquidsoulmedia.com