Sports Challenge Network Announces Launch of CMA Celebrity Challenge

Sports Challenge Network Offers Players Opportunity to Vote for their Favorite Country Music Stars and Bowl with Them During the 2014 CMA Music Festival in Nashville, Tenn., on June 5-8, 2014

Nashville, TN, May 18, 2014 --( Sports Challenge Network, LLC (SCN) announced today that on May 10, 2014, it has launched the CMA Celebrity Challenge in connection with SCN’s partnership with the Country Music Association (CMA) for the 2014 CMA Music Festival. Through its XBowling mobile platform, SCN will allow Country Music fans and bowling enthusiasts to vote for their favorite Country Music stars to bowl live inside AT&T U-verse® Fan Fair X at the CMA Music Festival. Throughout the Festival, SCN will have bowling lanes set up for tournaments and exhibitions inside AT&T U-verse Fan Fair X where celebrities, professional bowlers, and fans will be encouraged to try their hand in mini-tournaments and challenges.

The 2014 CMA Music Festival artists participating in the CMA Celebrity Challenge and will be making appearances inside Fan Fair X to play against select winners include, Multi-Platinum Artist Lonestar, Mark Wills, Lindsay Ell, Trent Tomlinson, Trick Pony, The Henningsens, Natalie Stovall & The Drive, David Shelby, George Ducas, Joshua Scott and Lizzie Sider.

In addition to voting for their favorite Country Music artists, players engaged with the CMA Celebrity Challenge will have an opportunity to win exciting prizes. Our skill-based contest, CMAnia Challenge, allows bowlers to vote for their favorite artists by bowling and to win prizes based on their bowling score. The player with the highest cumulative bowling score will win the Super Grand Prize – a 6 day, 5 night trip and VIP Passes to the CMA Music Festival for the winner and a guest. Five runner ups will win the Grand Prize – 4 Day VIP Passes for the winners and their guests to the Festival. Each time players vote, they are also entered into sweepstakes for 5 more Grand Prizes and Daily Prizes of hats and t-shirts. The CMA Music Festival and its partners provide support to The CMA Foundation. Watch for announcements with details on participating Country Music artists and the official launch for the CMA XBowling Celebrity Challenge.

Detailed rules of the CMA Celebrity Challenge are available on XBowling’s Facebook page and

“The CMA Music Festival and XBowling are the perfect blend of audiences. The country music fans are authentic, loyal and love to bowl. The XBowling platform provides artists and celebrities alike a unique forum where they can play together. We are looking forward to all the great stories that will be created socially as a result of our partnership. I am personallyexcited to see some of my favorite artists perform and bowl against them head to head at AT&T U-verse® Fan Fair X. On behalf of Sports Challenge Network and XBowling we are honored to be the official bowling industry partner of CMA and the 2014 CMA Music Festival,” said Timothy J. Minard, founder and CEO of SCN.

About The CMA Music Festival

The Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing fans to Nashville’s Municipal Auditorium. More than 40 years later, the legendary festival has become the city’s signature music event. In 2013, CMA Music Festival attracted more than 80,000 daily visitors from all over the world. CMA Music Festival is organized and produced by the Country Music Association. Fan Fair® is a registered trademark of CMA.

About XBowling

XBowling is a social mobile application that offers bowlers an opportunity to engage in new types of gaming experiences at bowling centers around the world. Players can compete in head to head or solo Challenges, such as XBowl Mania, Lotto Bowl, or Beat Your Average, competing to achieve a certain game or frame result. Players can win points through gameplay, skill, and social interactions that allow them to build their XBowling leaderboard status and redeem accumulated points through the app. Players can also use the XBowling platform to engage with celebrities through the VIB section of the app, bowling in special Challenges for the right to participate in celebrity events, such as celebrity bowling tournaments, or to attend unique athletic/sporting events.

About Sports Challenge Network

Sports Challenge Network, LLC (“SCN”) was established in 2010 with the goal of increasing participation and creating new types of experiences and competition within recreational sports by harnessing the power of mobile and social technology. SCN apps offer players and fans new game experiences through personalization, challenges and contests, rewards, and social connections. SCN will be the primary destination in the app universe for fans, players, and other participants who want to compete and have fun with their favorite sports in new ways.

For further information, please contact:
Sports Challenge Network, LLC
Gene Chayevsky
(678) 541-2522
Sports Challenge Network
Brittany Hutchins