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New Chicago Men's Clothing Designer Focuses on City's Broad Shoulders with Unique Fit

Chicago, IL, May 22, 2014 --( Whether indulging in a fancy feast on the Gold Coast or grabbing a mustard-covered hot dog at Weiner Circle on the North Side, it is impossible to deny that Chicago boasts divine food. With the recent and continued success of the Blackhawks and other athletic teams, it is also obvious that Chicago makes for great sports. Chicago has always showcased great theatre. These are all things our great city is known for now. The question is: what will Chicago be known for in the future?

The mayor has formed councils for subjects that are important to Chicago’s present and future success. One council, The Chicago Fashion Board, has been created in partnership with local designers to help increase fashion opportunities in Chicago. Their main focus is to increase local manufacturing and male fashion designers. "As we zero in on the strengths of the Chicago fashion scene, menswear continues to stand out. There is a prominent and inspirational history of menswear in this city. Chicago menswear is focused on the hard working, midwest-value driven man, who also cares deeply about his clothing. Prime fits right in," said Maria Farhatt, Mayor's Fashion Council Member. This is an important initiative for Chicago not only for job creation, but also to show off its ability to influence other cities and countries. Chicago is already known for our cultural arts (museums, architecture, sculptures, theatre, etc.) and adding fashion to the mix places another creative highlight to Chicago’s already-impressive list.

Insert Prime Clothing LLC, a men’s clothing startup that is based out of Chicago. Their vision is simple: create the best fitting T-shirts for the more-fit man. Their custom-designed shirts are specifically aimed for men with broad shoulders, a muscular build and a relatively thin waist. What better place to launch a clothing line with that premise than in the city of broad shoulders? All Prime's shirts are made in Chicago and are available now on their website ( Prime will also be selling directly to consumers at several street fests. Follow them at to keep up with their appearances.

Live Chicago, Live Prime.
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Prime Clothing LLC
Jon Marsico

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