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Indiegogo Fitness Infomercial Campaign a First for Crowdfunding

In the first-ever Indiegogo campaign for a Television Infomercial, MCM Television has teamed up with Cannella Response Television, the world's largest broadcaster of 30-minute infomercials to launch this groundbreaking fitness product. Starring Sarina Jain, the creator of the Masala Bhangra Workout, this half-hour Bollywood-style show is set to film in NYC on July 26th.

Las Vegas, NV, May 21, 2014 --( MCM Television, based in Las Vegas, Nevada, announced the launch of the first-ever Crowdfunding campaign for a Direct Response Television Infomercial. Featured on Indiegogo, this ground-breaking Crowdfunding campaign is raising funds for a new half-hour fitness infomercial to be launched by infomercial powerhouse Cannella Response Television; the world’s largest broadcaster of half-hour DRTV Infomercials. The Bollywood style fitness show will star Sarina Jain, founder of the Masala Bhangra Workout, and compete in the national direct response fitness category with the likes of P90X, Zumba and Billy Blanks. The show will be produced in the style of a Bollywood musical and the unique Indiegogo fundraising campaign gives donors the opportunity to be a featured performer in the show. The Indiegogo campaign titled "Be A Star" runs through June 13th and the show is scheduled to film in New York City on July 26th.
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MCM Television
Bobby McAlister

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