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Zuul Labs

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Mobile Game Attempts to Aid Dog Rescue

Gaming startup, ZUUL Labs, aims to contribute to dog rescue awareness and education through its dog-inspired mobile game, Tall Tails, now live on Kickstarter.

Huntington Beach, CA, May 21, 2014 --( ZUUL Labs has launched its rescue dog-inspired mobile game, Tall Tails, onto Kickstarter in an attempt to raise funding for its final development. Tall Tails is an exciting puzzle adventure that takes players into retro, storybook worlds where they complete special objectives while getting to interact with, and customize, their rescue dog characters. It is the hope of the developers that the vibrant graphics, entertaining animation and challenging puzzles will create success for the game, which they in turn will put towards supporting dog rescue charities.

Post-Kickstarter, the game’s primary goal is to donate a percentage of its profits to dog rescue charities; and to become a well-known force for positive social action. Founder/CEO of ZUUL Labs, Marty Cox, previous Founder of It’s a Grind Coffee Houses, and his wife, Louise Montgomery, have been heavily involved in dog rescue for many years, and wanted to incorporate their passionate cause into a new endeavor, mobile gaming. The game subtly promotes responsible pet ownership through its creative storytelling and animation.

Kickstarter is a new-age ecosystem where backers join creators to bring new projects into development. Family, friends and inspired strangers have pledged over $1 billion to over 60,000 projects to date, funding everything from homemade items, to celebrity-backed movies. The Tall Tails campaign is set to run for 30 days, having started on May 19, 2014, with a goal of raising $150,000. In the first 24 hours, the game has acquired $5,000 worth of funding towards that goal.

Well-known names have dominated the mobile game marketplace with popularity across all target demographics, thus becoming highly profitable. ZUUL Labs is hoping Tall Tails will be the next big mobile game that is wildly entertaining, while at the same time giving to charity, and bringing awareness to the cause behind its inspiration.

Support the Kickstarter campaign here:

About: ZUUL Labs is an upstart, independent gaming company that is dedicated to quality, innovation and creativity; taking an integrated approach to game development to deliver next-level entertainment in mobile games. With a mission that extends beyond the creation of engaging games that bring people together, ZUUL Labs wants to also be a force for positive social action, focusing its efforts on helping animal rescue and other animal related causes.

Press Contact
Rachel Valentine
Contact Information
Rachel Valentine
Attached Files

Tall Tails is Live on Kickstarter
The mobile puzzle game attempting to benefit dog rescue is now live on Kickstarter and looking for support.
Filename: KS_Launched_Tall-Tails.png

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