Mooresville, NC, May 29, 2014 --(PR.com
)-- In today’s Internet-connected world, it’s surprising that the majority of online advertising is still being driven by large businesses. One of the latest small-to-medium businesses (SMBs) to buck that trend is Home Pro’s Heating & Cooling, an HVAC contractor serving Mooresville, NC. This heating and cooling contractor recently went digital with an all-new Web site and marketing campaign designed to improve access to the company’s wide range of services, including furnace repair, central air installation, oil-to-gas conversion, and more.
Developed by the online advertising team at Prospect Genius, this new lead generation program provides Home Pro’s Heating & Cooling with the substantial Web presence many other small businesses lack. According to a 2013 survey from Yodle, 52% of SMBs nationwide are operating without a Web site.
While numerous small businesses remain behind the curve when it comes to Internet marketing, Home Pro’s Heating & Cooling is working to stand out from the competition for heating and air conditioning contractors. By partnering with Prospect Genius on this recent Web site launch, the air conditioning installers are now vying for potential customers in the online marketplace, where so many of today’s tech-savvy consumers are choosing to shop.
“The Internet is not just for the largest companies with the biggest advertising budgets,” explains Matt Gallo, a Web marketing specialist with Prospect Genius. “As Main Street businesses such as HVAC contractors explore new ways to spend their ad dollars wisely, it’s vital to include a local SEO program. When area residents in Mooresville are looking for heat pump repairs or central air installation, we want the first name they see to be Home Pro’s Heating & Cooling.”
Serving Mooresville, NC, and the region, Home Pro’s Heating & Cooling is a licensed and insured HVAC contractor with more than 20 years of experience. Open 24/7, they offer parts and labor warranties as well as emergency service for all brands.