Retail Realm Announces Launch of New Healthcare Business Unit as It Signs Agreement with eCareSoft Inc

Napa, CA, June 02, 2014 --( Retail Realm (, the successful Retail Sector software solutions distribution company, is proud to announce the formation of its new Healthcare Business Unit following signature of a Heads of Agreement with Austin, Texas based eCareSoft Inc (

According to Retail Realm Chairman, Afshin Alikhani: “We had been searching, for some time, for other markets into which the company could diversify; looking for a sector where it would be possible to replicate the successful business model the company already has in Retail, whilst leveraging the existing skill set and infrastructure we have set up in key locations around the world (with a minimum of tweaking in the adaptation). We earmarked Healthcare as a possibility around 4 years ago but it was not until we came across eCareSoft, its product offering and formidable Chairman, Jorge Camargo Boj, that we realized we had found the match we were looking for.”

eCareSoft Inc has developed and markets a suite of software products for the management of Hospitals/Clinics and Doctors’ Practices (with a version aimed at Dental Practices currently in the pipeline). Covering the entire gamut of requirements any medical facility will have - from appointment scheduling, patient records (certified HIPPA/confidentiality compliant by the U.S. government), e-prescribing, through coding, billing and more - eCareSoft’s product portfolio provides management with the tools and business intelligence it needs to ensure a) the smooth running of a facility and, b) accuracy and speed in the billing process which, naturally, impacts the bottom line. Perhaps the most important element for consideration, however, is the fact that eCareSoft’s solutions are, in the main, SaaS – Software as a Service – solutions meaning that application, database management, security, upgrades, customization etc are all taken care of off-premises. Huge savings can be made on the vast expenditure, which is usually the norm, on IT support/departments in most traditional healthcare settings.

Retail Realm’s Healthcare Business Unit will work with eCareSoft Inc to create a distribution channel on a worldwide basis. The target market in developed countries is most likely to be smaller hospitals and medical practices. In developing countries, on the other hand, it is likely that the products will be offered to larger infrastructures, even at government level. Retail Realm’s first task will be to recruit resellers worldwide - in EMEA, Latin America, North America and APAC.

From eCareSoft’s perspective, meeting with Retail Realm’s senior management team was fortuitous but destined to be. As Jorge Luis Camargo –CEO of eCareSoft - explained: “The synergy between our two organisations was apparent from the outset. eCareSoft had reached a point in its development where a strong push into overseas markets was the next logical step. Along came Retail Realm, experienced in creating distribution channels in exactly the territories we are interested in entering; well versed in working alongside Resellers to obtain the right brief from the end user; a company with an in-depth understanding of compliance issues, experience of handling localization and fiscalization requirements in those markets... the fit could not be better.”

In the first instance Resellers interested in eCareSoft products should contact Afshin Alikhani -

Media contact:
Authumn Wiltshire
Retail Realm
+ 1 (707)-940-4765 (direct line)
+44 (208) -123- 5034 (direct line)

About eCareSoft:
eCareSoft provides hospitals and affiliates with a totally-integrated EHR, hospital information system (HIS), revenue cycle and ERP solution on the cloud to quickly and affordably fulfill their ‘meaningful use’ objectives. The company has a leadership team with more than a 25-year history of providing secure, customizable solutions that advance the patient care process, reduce medical errors and drive profitability. The company’s US headquarters is located in Austin, Texas. For more information about eCareSoft visit

About Retail Realm:
For almost two decades multinational company, Retail Realm has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics AX for Retail. The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail.

In 2012, Retail Realm formed the AX Alliance: A global professional consortium of retail experts, consisting of Microsoft Dynamics AX for Retail POS partners, ISVs, ERP specialists, academic institutions, and industry related associated members. The goal: To provide a platform from which AX Alliance members combine their unique areas of expertise and experience and work collaboratively on the types of contracts that no single company could tackle alone.

With the creation of its healthcare business unit in 2014, the company will use its international infrastructure and expertise as a launch pad to achieve global distribution for the eCaresoft range of IT solutions for the healthcare sector.
Retail Realm
Authumn Wiltshire