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Dw Dunphy's Radioshow Returns June 6, Asks Question, Why Did We Listen?


The program, co-produced by The Penguin Internet Radio and Introverse Media, pushes the envelope for free format broadcasting.

Red Bank, NJ, June 04, 2014 --(PR.com)-- Regular listeners to Radioshow With Dw Dunphy, heard on ThePenguinRocks.com, found something odd had occurred throughout the month of May: nothing. Rather, the show went on a brief hiatus without any given reason why. On June 6, Radioshow returns and Dunphy offers an answer.

"I was working on kind of a provocative question," Dunphy said. "Why did we listen to the radio, back when we believed radio was at its best, or at its most influential?" Radioshow, which airs on The Penguin, an independent Internet radio station located in central New Jersey, is considered an outlier on the station's schedule. Whereas the station's primary mission is to play new music and introduce new artists, Radioshow regularly hops genres, plays deep tracks from established artists, and mines rare cuts. Dunphy wondered whether the goals of his show were being achieved.

"There are a couple things that radio had back then that we don't have now. For example, we listened because we had to. Our pool of alternate choices was pretty shallow, but even so, nobody dragged us to the party," Dunphy said. "We didn't have to turn the radio on, but we did."

Dunphy cited the narrowing of regular radio's focus as a leading cause of why he stopped listening to terrestrial broadcasts. "If you like specific songs that are very popular now, or a handful of classic rock tracks that are regularly played, it isn't like you'll never hear them again. As a matter of fact, thanks to certain advertising schemes, those are the only songs you'll hear. So it was very important that, even though the show might play those artists, we won't play those songs. We had to be better than what you would generally find anywhere else."

To that end, Dunphy did a major reorganizing of the music library, identifying the tracks that would and would not be suitable for Radioshow. "It was hard, I must say! I like a lot of these, but there's nothing to offer a listener but nostalgia, and I was becoming concerned that Radioshow was just becoming another audio repository for 'the good old days.'"

Listeners will find Radioshow has a different demeanor when it relaunches on June 6. "I wanted to get rid of the jokiness, the goofiness. People aren't stopping by to hear me make noises -- they're here for the music, so I have to keep that basic step first and foremost in mind."

Dunphy also said that he is beginning a push to get listeners on the move with ThePenguinRocks.com. "There was a time when you had to be chained to your computer to hear Internet radio. That's not today. Today, you dial it up on your smartphone, you plug into your car stereo, and you go. We're encouraging a listener base to take us outside, to listen to the network like they would any other radio station. We want our distinction to be through the content, not the technology."

Radioshow With Dw Dunphy will return on Friday, June 6 and rebroadcasts throughout the weekend.
Contact Information
Introverse Media Ltd.
Donald W. Dunphy
732-741-4358
Contact
http://www.dwdunphy.com

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