Fort Worth, TX, June 07, 2014 --(PR.com
)-- In today’s digital climate, consumers who enjoy the convenience and ease of online shopping often turn to the Web when they’re researching local businesses offering products or services they need. To appeal to that online shopping demographic, many small businesses are taking the vital step of launching a Web site. DFW Appliance Repair, an appliance service in Haltom City that caters to homeowners in the greater Fort Worth area, is one such business. Working with the online marketing specialists at Prospect Genius to improve its Web presence, the goal for DFW Appliance Repair is to advertise more effectively to those online shoppers who need appliance repair and are likely to make the Internet their first or only stop to research appliance repair companies in the area.
A 2012 Pew Research Center study found that approximately 70% of American adult Internet users turn to the Web to help them make purchasing decisions. That means that even businesses that don’t offer e-commerce can benefit from having a prominent Web presence. With Prospect Genius’s help, DFW Appliance Repair will be able to spread the word about its refrigerator repair, dishwasher repair, and other appliance repair services, and will ultimately be able to better meet Fort Worth’s appliance service needs.
In addition to creating and launching DFW Appliance Repair’s Web site, Prospect Genius will use a variety of proven Internet advertising techniques to ensure that the new site is visible and accessible. One of these tactics is a process known as search engine optimization (SEO), which helps Web sites display more prominently on relevant search engine results pages. The easier it is for Fort Worth–area homeowners to encounter DFW Appliance Repair’s site, the more likely they are to learn about the appliance repair services the company offers.
“We’re happy to help DFW Appliance Repair take advantage of the ongoing trend toward online shopping,” says Matt Gallo, a Prospect Genius Web marketing specialist. “An active, informative, and easy-to-find Web site can be a key part of a successful marketing campaign.”
DFW Appliance Repair offers refrigerator repair, washing machine repair, dryer repair, and more to homeowners in and around Fort Worth. The business is licensed and insured and offers reliable and affordable appliance repairs.