Columbus, OH, June 11, 2014 --(PR.com
)-- Many consumers have grown to prefer the ease and convenience of online shopping over visiting a brick-and-mortar storefront. That online shopping demographic also often prefers to do consumer research on the Web, which is why many small businesses are launching new Web sites. The latest business to join this trend is Appliance Pro LLC, an appliance repair company serving the greater Columbus area. With help from the online marketing specialists at Prospect Genius, Appliance Pro LLC hopes to broaden its reach both online and in its local community.
According to a 2012 Pew Research Center study, some 70% of American adult Internet users rely on the Web to help them make purchasing decisions. That percentage includes people who are in need of appliance repairs. With its new Web site launch, Appliance Pro LLC will have a better chance of marketing to those prospective customers who might not have learned about the business through another medium. The move should make Appliance Pro LLC more competitive among local appliance repair companies.
Prospect Genius will use a variety of tried-and-true Web marketing tactics to ensure that people seeking appliance repairs in Columbus are able to locate Appliance Pro LLC’s new site. Among these tactics is a process known as search engine optimization, or SEO. By incorporating commonly searched keywords such as “refrigerator repair” and “dishwasher repair” into Appliance Pro LLC’s Web site, Prospect Genius can make it more likely that search engines such as Google, Bing, and Yahoo! will display the business’s URL prominently on relevant results pages.
“Our goal is to give our clients, including Appliance Pro LLC, more visibility and accessibility to prospective customers in their area who are searching the Web for the services they offer,” states Matt Gallo, an Internet advertising specialist employed by Prospect Genius. “By connecting Appliance Pro LLC more directly with people in Columbus who need appliance service, we can help both the business and its customers in the local area.”
Appliance Pro LLC’s technicians have 21 years of experience providing dishwasher repair, refrigerator repair, and other appliance repair services. The business serves homeowners in the greater Columbus area.
Appliance Pro LLC
Phone: (614) 929-3270
Address: Powell, OH 43065
Web site: http://appliancerepaircolumbus.oh-biz.com