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One of the Most Successful Indian TV Series to Air in Krasnodar, Russia

NTK 9 channel Krasnodar starts airing the Indian drama series Iss Pyaar Ko Kya Naam Doon? (How do I call this love?).

Sofia, Bulgaria, June 13, 2014 --( The channel has obtained the series from Star TV India in partnership with Intellecta Srl – a long terms partner of Star India in the territories of Europe, Russia and the CIS countries.

Iss Pyaar Ko Kya Naam Doon? (How do I call this love?) continues a very strong presence of Indian TV series in Russia on NTK Krasnodar and it will air simultaneously with the ongoing Diya Aur Baati Hum (The light of your love)

“We are very happy to offer Russian viewers the best rating Indian TV series,” says Christina Vlahova, CEO of Intellecta Srl – “we have been working together with NTK Krasnodar for the last three years and are very happy with their pioneering efforts to show the best of India to their audience. We are now looking forward to start working with other TV channels in Russia to be able to offer the best of India and reach an even wider Russian audience.”

The choice of Iss Pyaar Ko Kya Naam Doon? comes after the channel has done a poll on which series their viewers would like to watch and viewers are expecting the series with great interest.

The series is to air weekdays from 12:05 on channel 9.

About Intellecta Srl:

Intellecta Srl ( is a strategic media consultancy working on the territories of Europe, Russia and the CIS countries and offering the best rating Indian TV series and Bollywood movies.

In the last five years the company has grown to be one of the major players in the market of syndication of Indian content and has have the syndication of the best rating Indian TV series and Bollywood movies to Romania, Macedonia, Bulgaria, Greece, Italy, Serbia, Russia, Kazakhstan, Azerbaijan, Tajikistan and Georgia.
Contact Information
Intellecta Srl
Christina Vlahova
+ 359 888 308180
57 Vitosha Blvd
Sofia - 1000

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