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Daniel Levine: Adopted Trends Are Reinventing Sports

The trends expert is seeing a change in the way our favorite pastimes are viewed.

New York, NY, June 14, 2014 --( Trends expert and keynote speaker Daniel Levine is seeing a variety of trends populate into sports.

“Professional and collegiate sports are big business,” says trends expert Daniel Levine. “There are millions of dollars to be made and huge amounts of awareness to be raised. Companies and leagues alike are using any idea they can to generate bigger audiences and more business.”

Branding is changing the way games are presented. Individual teams are looking to raise their visibility by pointing fans towards social media feeds and other marketing devices. Teams are putting Twitter handles on jerseys, hashtags on fields, and user a variety of other identifiers to drive traffic. Sponsors are looking to raise their visibility and leagues are happy to take their money. Brands are establishing themselves as official providers, such as services or luxury goods. Leagues reserve this exclusivity while raking in huge sums of money.

The way games are consumed is also changing. Inventive camera angles continue to appear- above the action, behind the action, from unique angles in the stands. Fans at home are getting new experiences all of the time. The most innovative idea now out is ref cam, a camera attached to a pair of glasses worn by a referee on the basketball court. Fans at the matches are also getting better experiences, taking advantage of apps that offer live statistics and up-to-date information during the game.

“These ideas reflect a desire to create as unique an experience as possible,” says keynote speaker Daniel Levine. “From making the game more interactive and intense to watch to associating big names with a certain product, leagues and their partners are capitalizing on big trends to make offerings more appealing.”

About Daniel Levine
Daniel Levine is a trends expert and keynote speaker who specializes in consumer trends. He gathers trends from around the world and shares them with audiences and corporations to help drive sales. Learn more at

Contact: Jeff Parrotte,, 917-512-3881
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Daniel Levine
Jeff Parrotte
917 512 3881

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