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Pcdata USA Featured in Baking Business Magazine

East Granby, CT, June 16, 2014 --( Pcdata USA, a global logistics systems leader for supply chain automation, is featured in the current issue of Baking, a Sosland Publication. The article, entitled, “Counting the Costs,” by Charlotte Atchley, described how some in the baking industry have resisted automation and others have not. Marc Braun, president of Pcdata USA, was quoted in the article and commented, “Bakers don’t necessarily see that they have a real problem. They’ve done it this way forever, and it kind of works.”

Braun explained that bakers are hesitant to automate their warehouse organization because they do not believe a software can make those on-the-spot decisions. Braun commented, “There’s disbelief to a degree that the software can make all these complex decisions they deal with on a day-to-day basis because an order change, they over-produced or under-produced or a bad weather system came through. It’s hard to believe software can deal with all of those exceptions efficiently, but that has been the heart of the software for 25 years.”

To read the entire article, go to: is the cooperative effort between Milling & Baking News and Baking & Snack to bring news articles and market information to online readers.

Pcdata USA Pick to Light systems are part of a lean process, offering shorter throughput times, fewer errors, significant cost savings; additionally the result is increased customer satisfaction, a faster ability to supply products, and process transparency. Traditional picking methods are one of highest expenses when operating a warehouse. Pcdata USA lowers that cost through leading edge Pick to Light systems. Pcdata USA installation versus implementation products are experiencing huge growth in hundreds of business sectors throughout North America.

Pcdata USA ( is a different type of Pick to Light because unlike expensive WMS solutions that require lengthy implementations, PickStar and Distrib XE are quick one-day installations. Pcdata USA is a global logistics systems leader for supply chain automation. Pcdata USA offers affordable out-of-the-box warehouse optimization solutions. Contact Pcdata USA at (855) 844-1086. Follow Pcdata USA on Twitter @pcdatausa.

Pcdata USA
Antonio Rodrigues
Senior Manager
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Pcdata USA
Antonio Rodrigues

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