SLAM Strategy’s DotBrand Social Media Report Reveals the Need for Social Media for ICANN Applicants
SLAM Strategy, released its report titled "DotBrand Social Media Report" and analysed the social media presence of 517 trademarks that applied for a dot brand top level domain name with International Corporation for Assigned Names and Numbers (ICANN) or ICANN gTLDs.
While over 600 trademarks applied for a dotBrand name, SLAM Strategy studied the websites of 517 applicants that had listed their web addresses in their application. The study revealed that over 45 per cent of the dotBrand applicants did not have any social media presence on their websites while one dotBrand was present across 10 social media channels. The findings are puzzling as businesses applying for brand top level domain names to maximise their online visibility did not show a corresponding interest in using the social media tool for the same purpose. This led specialists at SLAM Strategy to postulate that many applicants do not see value in social media or do not realise its potential.
According to Shaun Le Cornu, CEO, SLAM Strategy, “Social media presence is just another step to accelerate the process initiated by a introducing a dotBrand. It is the fastest way to communicate to your business’ transition from a brand.com to a dotBrand to millions of customers – both existing and potential ones.” He spoke about the competitive edge that a business can derive along with reaching out to emerging markets.
“When you are running a global business, the very smallest advantages can have the biggest impact on the overall effectiveness of your marketing efforts and add millions of dollars in revenue to the bottom line. With a combined access to literally hundreds of millions of consumers through these 21 social networks, moving from a brand.com to dotBrand has never been easier. All these dotBrand applicants will have the opportunity to effectively communicate their competitive advantage quickly and very, very cost effectively. Combining a dotBrand with the next generation of social media could lead to new big data and new sales channels that were previously unimaginable,” added Shaun.
SLAM specialists highlighted the role of social media connections as potential centres of influence in a community that a brand can use to build its equity. For SLAM Strategy, that has pioneered the digital landscape by shaping brands and building businesses through top level domains, the DotBrand Social Media Report’ reaffirms their belief in the power of social media in being a valuable asset for growing businesses.
About the Company: SLAM Strategy is a leading Internet strategy company in Adelaide, with over 20 years of experience in providing Internet retailing, digital marketing, advertising, SEO, SEM and Social Media Marketing services to help businesses establish their brands online. The company also specialises in Top-Level Domain names, commonly known as TLDs.
Shaun Le Cornu