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The Balancing Act® on Lifetime Talks Organic Produce, Personalized Medicine

Josie’s Organics and PAML take center stage on June 25th show.

Pompano Beach, FL, June 22, 2014 --( Josie’s Organics and PAML will be featured on the award-winning morning show The Balancing Act® on the Lifetime® Channel on Wednesday, June 25th at 7:00 a.m. (ET/PT). Tune in as The Balancing Act hosts help jump start the day with in-depth conversation, recipe ideas and trusted information to empower a woman’s life. This show will re-air on July 2nd at 7:00 a.m. (ET/PT) on Lifetime.

Don’t miss these featured segments taking center stage on The Balancing Act:

- Fresh from the Farm to the Plate – with Josie’s Organics
Organic is more than a word, it’s a lifestyle. Join Josie’s Organics President and 3rd generation farmer Rod Braga along with food and lifestyle expert Chadwick Boyd as they share their knowledge of organic farming, organic vegetables, and fun, easy ways to encourage kids to eat more veggies. Braga will talk about his grandmother, Josie Braga, who is the inspiration for the Josie’s Organics brand, his family’s farm in northern California, and sustainable farming practices for growing organic produce, then viewers will see how to cook up fresh delicious dishes like Chard Pesto Soup using organic produce. This episode is part of the “Paying tribute to America’s farmers” series. To learn more, please visit:

- Advancements in Laboratory Testing for Cancer – with PAML
Today there are tools for early testing that are saving more lives. Dr. Francisco R. Velázquez, President and CEO, PAML – a healthcare solutions company dedicated to improving laboratory testing -- returns to the show with host Julie Moran to look at genome testing. Personalized cancer treatments are possible because of new understandings in genetics, which allows physicians to efficiently target specific mutations with the appropriate treatment. Dr. Velázquez will also talk about the importance of early diagnosis and steps to take to help avoid cancer altogether. To learn more, please visit:

“PAML is a healthcare solutions company which is very focused on consumer guided solutions providing clinical expertise in laboratory testing both to consumers and our physicians. Big advances in personalized medicine are enabling doctors to provide patients with the right therapy at the right time to improve patient outcomes,” states Dr. Francisco R. Velázquez, President and CEO, PAML.

About The Balancing Act® on Lifetime® Television
Now in its 7th year, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 am (ET/PT) airing on Lifetime television. For additional information or to view a segment visit:

For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to:

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Contact Information
O2 Media, Inc.
Pam Steele-Unger
(954) 691-1102

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