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Innovation Direct, Inc.

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Innovation Directâ„¢ at Helm of Marketing Blitz for Amazing Neckbreaker Backrest Invention

South Miami, FL, June 22, 2014 --( An innovative new product designed to serve as a highly effective personal wellness and comfort accessory, the Amazing Neckbreaker Backrest, has been developed by Charles Daniel of San Diego, California. The invention's unique design provides its users with many of the physical benefits of a massage.

The Amazing Neckbreaker Backrest will relieve stress and tension from the muscles. The product can be enjoyed in the convenience of one’s own home. Additionally, the Amazing Neckbreaker Backrest will save its users money when compared to visiting a professional massage therapist for the same treatment. Furthermore, the Amazing Neckbreaker Backrest is capable of accomplishing something no other personal comfort or therapeutic product in existence can: eliminate neck discomfort and pain instantly! Moreover, it will be competitively priced and made from durable materials, adding to its appeal.

The inventor of the Amazing Neckbreaker Backrest is in the process of developing a prototype. The product is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Amazing Neckbreaker Backrest now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the personal wellness accessories industry are currently being targeted as candidates to eventually commercialize the Amazing Neckbreaker Backrest on a worldwide basis.

In November 2013, Mr. Daniel contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Amazing Neckbreaker Backrest to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Amazing Neckbreaker Backrest and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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