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Innovation Direct, Inc.

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Innovation Direct™ at Helm of Marketing Efforts for Razor Saver Invention

South Miami, FL, June 24, 2014 --( An innovative new product intended to offer a solution to a common problem related to disposable razors, the Razor Saver, has been developed by Curtis R. House III of Odessa, Florida. The invention's unique design enables its users to significantly prolong the effectively extend the life and functionality of their disposable razors.

The Razor Saver, through its proprietary features, eliminates the discomfort and potential injuries to the skin that often result when attempting to utilize a disposable razor blade that is past its point of viable use. The product will be exceedingly simple to operate, with no additional effort on the part of the user required. Additionally, the Razor Saver will be made from durable plastic and silicone rubber. Furthermore, it will save its users considerable money over time by curtailing the frequency with which disposable razors need to be purchased. The Razor Saver will also be competitively priced, adding to its appeal.

The Razor Saver is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Razor Saver now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the toiletries industry are currently being targeted as candidates to eventually commercialize the Razor Saver on a worldwide basis.

In September 2013, Mr. House contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Razor Saver to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Razor Saver and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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