Hong Kong, Hong Kong S.A.R., June 25, 2014 --(PR.com
)-- Top industry experts gathered in Singapore for the annual CASBAA Satellite Industry Forum 2014, recently concluded on June 16 at the Shangri-La Singapore. Over 230 speakers, delegates and media were on hand to explore how the satellite industry will be “Remaining Relevant in a Time of Transition.”
“With a speaker pool drawn from the biggest and most trusted names in the industry, our attendees experienced the best of the business at the CASBAA Satellite Industry Forum 2014,” said Christopher Slaughter, CEO, CASBAA. “And despite the ever changing multichannel TV landscape, CASBAA remains committed to supporting the satellite industry to foster continued growth and expansion in the region.”
Delivering the opening keynote address, Karim Michel Sabbagh, President & CEO, SES, gave a resounding call for greater collaboration within the satellite industry to meet market challenges, where other players in the information and communications technology (ICT) industry are actively looking for new market opportunities, and to meet regulatory and spectrum challenges, where terrestrial industries are looking to increase their bandwidth at the expense of satellite.
On a customer basis, Sabbagh said that more cooperation was needed to meet the demands of customers who are increasingly global: "Whether you are global, regional, or local, your ambition is to serve your customers around the world." To that end, Sabbagh suggested that not only more collaboration was needed within the satellite industry, but also with other service providers in ICT.
Innovation and why innovation is important to the satellite industry was one of the key messages during the “Satellite Leadership Round Table” later in the day.
While the general consensus was that there was a good amount of innovation taking place, there wasn’t enough innovation from satellite companies themselves.
“TV broadcasting demand for satellites will remain the bedrock for most Asian markets that rely on the technology to meet their entertainment needs,” said Thomas Choi, Founder & CEO, ABS. “While we may see a 2-3% growth, we need to look for the next wave of innovation which could require better compensation to attract the best and the brightest to our industry. If we don’t innovate, we will be wiped out.”
With the steady growth of DTH and a large and growing middle class in the Asia Pacific region, satellites remain a cost effective way of getting television signals to the consumer.
Bill Wade, President & CEO, AsiaSat took an optimistic viewpoint of the future of the market and mentioned there were great opportunities for the industry with Asia growing strongly. “We need to take advantage of the technology and skill sets we already have but, to stimulate innovation, we need to look at our human resources and attract younger talent.”
Throughout the day, various panels explored issues top of mind in the satellite industry.
The next couple of years will see a number of new projects in the market, with some highly innovative technology solutions, together with some existing operators extending their reach into the Asia Pacific region. The “New Markets, New Technologies and New Operators” panel examined what challenges they will face and potential project game-changers for the satellite market.
In the “Launch Market Update” session, panelists debated on FAA forecasts suggesting that 2014-15 will be a bumper year for satellite launches and discussed trends in pricing and market segmentation.
The day ended with an informative look at the future of the industry, exploring investment decisions the satellite industry needs to make in the short term taking into consideration the significant uncertainties about C-band spectrum and the future of linear and non-linear content delivery.
Along with the world class roster of speakers, the CASBAA Satellite Industry Forum 2014 also recognizes the generous contributions of Supporting Sponsor SKY Perfect JSAT Corporation and Sponsors Arianespace, AsiaSat, Eutelsat, Marsh, MEASAT, MHI Launch Services, Newtec, SES, SpaceX, SSL and Thuraya.
For more information about the event, please visit http://www.casbaa.com/events/events-calendar/details/435-casbaa-satellite-industry-forum-2014.
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific. CASBAA and its members reach nearly 470 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit www.casbaa.com.