SprinkleBit Hires Nick Lapworth as Vice President of Marketing

Experienced entrepreneur and marketing executive will guide innovative social investing platform to next level.

San Diego, CA, June 25, 2014 --(PR.com)-- SprinkleBit, a social investing platform, today announced the hiring of Nick Lapworth to the position of vice president of marketing. This appointment will support the rollout of major platform enhancements and product offerings that have been in development.

“We have spent the past three years building a unique platform that will make it easier for investors to pick investments with confidence,” said Alexander Wallin, CEO, SprinkleBit. “We are getting ready to unleash nothing less than game changing solutions and we needed an experienced executive who could see our vision and help us bring it to market. Nick has the expertise and commitment to creating meaningful customer experiences to help us take our platform from development to dominance.”

Nick has over 12 years of global business experience identifying consumer insights and translating them into differentiated and impactful marketing solutions and customer experiences. Most recently, he was co-founder of Arrive, a social travel platform that connects people to places they'll love based on recommendations from friends and local experts. At Arrive, Nick designed the concept from scratch and successfully led all product, marketing, and business development efforts. Earlier in his career, Nick held senior marketing positions with industry leaders like American Express, Charles Schwab, and Bacardi, using his expertise in product positioning and user experience design to drive double-digit growth in customer acquisition and user engagement. Nick holds an MBA in Marketing and International Business from UCLA Anderson School of Management and a BA in Economics from Bucknell University.

“At Charles Schwab Nick successfully drove growth in online customer acquisition and overhauled CRM processes which led to significant increases in conversions, “said Wallin. “His experience there, at one of the leading financial services firms, will prove invaluable as we bring investors over from traditional investing to our platform which uses social media-based tools to empower individual investors with the wisdom of the crowd.”

About SprinkleBit
Founded in 2011, SprinkleBit is a social investing platform designed to let friends and industry experts help individuals navigate the markets and make better investment decisions. Investors of all experience levels can tap into the crowd to get investment recommendations, validate their trading strategies, and find answers to burning questions. Learn how to trade, simulate the market, and invest for the future—all from one, intuitive platform – and never trade alone again. www.sprinklebit.com
Nick Lapworth
Media Contact:
Cynthia Guiang
CG Communications