Tim Hurson's Think Better (Your Company's Future Depends On It)

What if…success isn’t about what you know, or who, but about how you think?

New York, NY, October 19, 2007 --(PR.com)-- We live and work in the “knowledge era”. Our bright ideas are what set us apart from the rest of the pack. We are under more pressure than ever to ‘innovate’; to ‘be creative’. But how often do we find that, however talented, qualified or inspired we are, the truly brilliant ideas seem to elude us? And when that capricious light bulb does occasionally flash, don’t we all struggle to turn those great ideas into reality?

Tim Hurson, pioneer in the field of creative intelligence, insists that we need to persevere. Far from a distant dream realized only by genius, innovation can be taught. “Businesses have all the ideas they need inside their very own walls,” he says, “and staying ahead of the game is just a matter of learning how to think more effectively.” In his new book, Think Better: An Innovator’s Guide to Productive Thinking (McGraw-Hill, November 2007), Tim Hurson explains how.

Hurson’s six-step Productive Thinking model, detailed and demonstrated in the book, is a series of practical steps that work in sequence to counter our most basic obstacles to thinking: being prone to distraction (“Monkey Mind”); acting based on instinct over reason (“Gator Brain”); and falling into well-worn, unproductive patterns (“Elephant’s Tether”). Essential to this method is the ability to separate Divergent Thinking (generating ideas) from Convergent Thinking (making judgments about which of those ideas to pursue).

“Diverging and Converging is the key to Productive Thinking,” says Hurson. “Mixing the two together is like trying to drive with one foot on the gas and the other on the brake.”

Through Hurson’s Productive Thinking model, industry-leading companies such as Shell Oil, Yahoo! Europe, Prudential Insurance, Starbucks, and Pearson, plc. have been inspired to develop programs in innovation, marketing plans, new products and workplace transformation. Built on 50 years of research and five years of field testing, Productive Thinking has proven time and time again to result in new ideas, better strategies, and fresh solutions. Innovation is not about bolts from the blue; it’s about becoming an expert thinker.

Hurson has spent more than 25 years teaching the Productive Thinking process to the world’s largest organizations and has spoken to audiences in 26 countries on five continents. His keynote addresses are an energetic blend of inspiration, humor, and practical do-it-now information. He brings that same energy to Think Better using a mix of lively metaphors and rich anecdotes. Illustrations by Jim Ridge bring Productive Thinking to life.

So why think better when it’s so much easier to follow the leader? Applying the Productive Thinking model is a key investment in You, Inc.

About the Author
For more than 25 years, Tim Hurson has taught Fortune 500 organizations in the U.S., Canada, and the U.K. how to use Productive Thinking. (Recent clients include Shell Oil, Yahoo! Europe, Prudential Insurance, and Pearson, plc). He is president of thinkx™ intellectual capital, a firm dedicated to raising the power of people’s thinking.

Hurson is founding director of Facilitators Without Borders, a non-profit that offers Productive Thinking strategies to communities in developing countries, including in South America, Nigeria, and with children in South Africa (who learned the principles through song).

He is faculty member and trustee of the Creative Education Foundation, chair of the board of trustees of the Lessing Institute, and one of the founders of Mindcamp.

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Kenya M. Henderson
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Kenya Henderson