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SIIA Announces “Lighting Round” Winner at 2014 Strategic & Financial Investment Conference

During New Lightning Round Competition, Top 3 Companies Faced Off to Win Direct Access to Investment Leaders.

Washington, DC, June 26, 2014 --( The Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the winner of its new Lighting Round Competition at its Strategic & Financial Investment Conference, which was held yesterday in New York City.

During this unique one-day event, hand-picked and carefully screened companies with revenues between $5 million and $250 million focused on the software, digital content, ed tech and information services industries, presented their products and services to an invitation-only audience of investors, venture capitalists, M&A firms, corporate development officers and other investment professionals.

Debuting this year was a new competition called Lightning Round, where investors attending the conference selected three presenting companies to participate in the competition. FirstRain, Mag+ and Extole had the honor of being selected. Each company presented their pitch for 5 minutes and then took questions from a panel of investment experts that included Bill Detwiler, CFO of Risk Assistance Network & Exchange, Mark Holdreith, Partner of Media Advisory Partners, and Joshua Sukenic, Senior Vice President of Sales and Growth Strategy of EBSCO Industries Inc.

FirstRain won the competition and received an opportunity that’s invaluable to any early-stage company – direct access to key players in the investment industry who will spend time with FirstRain executives, and provide input and guidance into their business.

The SIIA Strategic & Financial Investment Conference featured the following companies:

· Cygnus Business Media
· Extole
· FirstRain, Inc.
· Flat World Knowledge, Inc.
· InsideView
· LF Data
· Mag+
· NewBay Media, LLC
· Northstar Travel Media
· OwnerIQ
· WhatCounts

The fifth annual SIIA Strategic & Financial Investment Conference served as an exclusive opportunity for some of the most innovative emerging companies in the media and digital content, information services, education technology, and software services sectors. Over the past four years, the Strategic & Financial Investment conference has continually produced valuable financial partnerships and opportunities for participating companies.

More information on the event is available at or using the conference’s Twitter hashtag: #SIIAINVEST.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit
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Allison Bostrom

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