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Straightline’s New Gifting Website Heralds a New Dawn in the Indian e-Retail Market

The trend of gifting in India is all set to change. In a bid to implement this wonderful change mjunction services limited, India’s largest e-commerce company has launched an online gifting website –

Kolkata, India, July 06, 2014 --( In order to add convenience to the online gifting process, has put in a lot of effort in designing the site. The site has filters to allow individuals to find gifts according to occasions, price, age, relationship and expressions. There is also a Gift Finder which helps one to zero-in on the perfect gift. Moreover to add to the delight of the customers, also provides free gift wrapping on request and sending printed personalized messages along with the gifts. believes to transform the gifting trends amongst Indians. With hundreds of e-retail sites mushrooming all over the internet, finding the right product at the right price is often a challenge. Mr K.Senthilnathan, the chief of stated that “the website will be a holistic guide to an average Indian buyer looking to gift something to someone within a given price range. Most importantly want to make the process of sending gifts a delightful experience for our customers. We want them to trust us to deliver their Love, love being the underlying reason for sending gifts.”

People nowadays have put their faith on online shopping as it saves them time, money and energy. Moreover most individuals these days run on a strict schedule thereby hardly having any time to go for physical shopping. This is the prime reason why the trend of online shopping is soaring in popularity. Gifts as a category in e-retail is relatively new but steadily growing. There are spurts of searches and buying during festivals. Valentine's Day is the most important occasion for e-retail of gifts and according to ASSOCHAM the Valentine Day market in India is estimated to be INR 1500 crs.

Modern Trends in Gifting

The trends of gifting are pretty volatile. What’s in vogue today might become retro tomorrow. In order to keep up with the ever changing trend, has a dedicated research team. This team works in the root level and takes note of even the minutest of changes. That is how keeps abreast of the modern trends in gifting and marches ahead of time.

It has also been found that ‘birthday gifts’, ‘valentine gifts’, ‘wedding gifts’ etc are some of the most hit keywords on the leading search engines. To cater to all such needs and requirements of Indians all over the world, keeps on adding and refreshing their inventory. There is a wide range of watches available here from popular brands such as Titan, Sonata, Tommy Hilfiger, Zoop and many more! Besides this, one can also find a wide range of Books for Kids, Gift items, Digital Cameras, home décor items and fashion accessories as well.

People who stay far away from their families can always spark a surprise by sending gifts online through this reputed e-retail gifting website. So be it birthday gifts, wedding gifts, valentine gifts, gifts on Diwali, gifts for family, to India, set to become a trusted name.
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