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Signalfire, LLC

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The Bark Market Partners with Signalfire for New Logo and Website

A new website and logo for Lake Geneva area's trusted name in pet supplies and care.

Lake Geneva, WI, July 10, 2014 --( Local pet supply and grooming store, The Bark Market, today launches a new logo and interactive website,, designed and developed by the Delavan-based creative digital agency, Signalfire. The Bark Market, LLC has been a trusted name in pet supplies, grooming, and training for over 25 years and features healthy and natural pet foods and treat choices for dogs and cats.

The new logo and the new website give The Bark Market a platform to share important knowledge and insight into a family pet’s health. Something The Bark Market owner Karen Conell is truly an expert in.

“Our new website give us the ability to better showcase our products and classes,” says Conell, “and our new logo gives us a fresh look that more closely fits our retail side.”

In an ever expanding world of mobile devices, the website needed to be flexible and intuitive. “I wanted a clean design that would work for customers coming to my website from a home computer or a mobile phone,” says Conell, “many of our customers come to me from a referral and looking good on a mobile phone was key. I needed the website done right and done quickly.”

On choosing Signalfire as an agency, Conell says, “I had seen Signalfire’s work with other animal non-profit groups such as Lakeland Animal Shelter and Humane Society of Southern Wisconsin. Plus, many of Signalfire’s team are customers!”

“We’re thrilled to work with Karen,” says Signalfire President Matthew Olson, “she has been incredible for our team’s family companions and we wanted to make sure she got the very best.”

Signalfire’s website solution supports a wide range of features and functions, including:

· A web-based content management system that allows The Bark Market to make changes to text, images, and functions through an easy-to-use interface.
· A special training module allows users to enroll for and pay for training classes.
· Product sections that feature details on specific lines offered in the retail store.
· A blog where Bark Market team members can share their expertise.

The website supports viewers on numerous types of devices. “By developing a mobile responsive website,” says Olson, “ will support mobile phones, tablets, and traditional computers by automatically detecting the size of the viewing device and reformatting the content accordingly.”

“For customers travelling to find us,” says Cornell, “a responsive site is critical.”

Signalfire is also working with The Bark Market on business identity materials, email marketing, and branding social media accounts.

“The Bark Market is an excellent example of a business owner making the most of the web,” says Olson. “Karen’s expertise and knowledge of proper pet nutrition and behavior will get a lot of deserved attention.”

The Bark Market, LLC is located at 5540 Highway 50 between Delavan and Lake Geneva. Open Tuesday thru Saturday. Call (262) 728-7877 with any questions and visit for information on products, classes, and recommendations.

Matthew Olson founded Signalfire in 2006; the agency specializes in creative branding, graphic design, web development, and marketing services for small businesses and non-profit organizations. While located in Delavan, Signalfire serves clients from Door County to Chicago in industries ranging from manufacturing to tourism marketing. To contact Signalfire, please call (262) 725-4500 or visit them at
Contact Information
Signalfire, LCC
Matthew Olson

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