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Plumbing Contractor in Waterford Township, MI, Initiates New Web Campaign to Rouse Online Interest

Holly, MI, July 12, 2014 --( Highlander Plumbing, a local plumber contractor serving Waterford Township, Michigan, has just introduced a new Web site and marketing campaign designed to ease property owners' access to the company’s extensive residential and commercial plumber services.

Developed by the innovative marketers at Prospect Genius, this recent Web site launch and new lead generation program provides Highlander Plumbing with a more interactive presence in the online marketplace. Now, as potential customers browse the Internet for services such as drain cleaning, leak detection, and water heater installation, they are far more likely to come into contact with these plumbing contractors in the Waterford Township region. By maximizing their online exposure, Highlander Plumbing can make their expertise more accessible to property owners in the local region.

Over the last several years, Internet use has continued to grow at a steady pace, according to an ongoing study conducted by the Pew Research Center. In 2003, the survey showed 63% of American adults used to the Web. That number rose to 73% in 2008 and 85% in 2013. As a result, local companies are increasingly missing out on prospective customers by not effectively harnessing the Web for advertising. Now, thanks to the introduction of their new online marketing campaign, Highlander Plumbing is poised to rank well in Internet search results, giving the company an edge over other area plumber services with little or no online visibility.

As Matt Gallo, an online marketing specialist for Prospect Genius, explains, “The Internet is used every day by countless locals looking for plumbing contractor services from sewer repair to sump pump installation. Like any other crowded marketplace, it’s vital to be seen. That's what our lead generation campaign hopes to do for Highlander Plumbing, directing searchers toward their experienced team of plumbing contractors.”

Serving Waterford Township and the surrounding area, Highlander Plumbing is a licensed master plumbing contractor with 20 years of experience. Specializing in residential and commercial plumbing, they offer free estimates and emergency plumbing appointments.

Highlander Plumbing
Phone: (248) 716-5364
Address: Holly, MI 48442
Web site:
Contact Information
Highlander Plumbing
Brian Hines
(248) 716-5364

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