Innovation Direct™ Serving as Official Marketing Representative for Bartos Safety Boot Invention

South Miami, FL, July 13, 2014 --(PR.com)-- An innovative and effective new product designed to provide increased safety to firefighters, the Bartos Safety Boot, has been developed by John Bartos of Rapid City, South Dakota. The invention's unique design enables it to offer a number of safety benefits not found in conventional boots.

The Bartos Safety Boot’s proprietary features enable it to provide sufficient lighting in dim or completely darkened conditions. Additionally, the product warns its users of weakened floors, thereby helping to prevent potentially catastrophic injury. Furthermore, the Bartos Safety Boot lighting features will be conveniently adjustable. Moreover, the Bartos Safety Boot will also be competitively priced and made from durable materials, adding to its appeal and making it a wise investment.

Mr. Bartos now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the specialized footwear industry are currently being targeted as candidates to eventually commercialize the Bartos Safety Boot on a worldwide basis.

In November 2013, Mr. Bartos contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Bartos Safety Boot to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Bartos Safety Boot and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.