Knoxville, TN, July 17, 2014 --(PR.com
)-- Property owners in and around Knoxville will soon have an easier time finding the right professionals for interior and exterior painting, drywall repair, deck staining, and wallpaper removal. Locally owned business Atchley Painting has created a new Web site with help from the online marketers at Prospect Genius. The goal of the site is to increase Atchley Painting’s visibility online, helping the business better serve customers in its local area.
As the world grows ever more digital, more and more small businesses are turning to the Web to reach out to prospective customers. The 2013 AT&T Small Business Technology Poll found that approximately 67% of small businesses now use their Web site as a marketing tool. By joining this trend, Atchley Painting should have a better chance of being seen by home- and business owners searching the Web for residential and commercial painting contractors. In particular, queries to Google and Bing using keywords related to kitchen cabinet refinishing, deck staining, and Atchley Painting’s other services should now be more likely to lead to the company’s site.
To accomplish this task, Prospect Genius will use a process known as search engine optimization, or SEO. However, that isn’t the only Internet advertising tactic Atchley Painting will have at its disposal through the Prospect Genius partnership. Prospect Genius also makes directory placement, professional content creation, pay-per-click ad services, and other proven marketing tactics available to its clients to give them a competitive edge when it comes to getting the word out about their services.
“Launching a search engine optimized Web site as part of a comprehensive online marketing plan should help Atchley Painting better connect with those prospective customers who prefer to search the Web for local businesses offering the services they need,” states Matt Gallo, an Internet advertising expert at Prospect Genius. “With help from our specialists, Atchley Painting will be targeting its marketing efforts toward those people who are using the Web to search for the services it offers.”
Since 1982, Atchley Painting has been Knoxville’s choice for residential and commercial painting contractors. The business is fully insured and guarantees its customers’ satisfaction.