Innovation Directâ„¢ at Forefront of Licensing Efforts on Behalf of Lou's Top Shelf Invention

South Miami, FL, July 21, 2014 --( An innovative improvement on an existing household furniture accessory that is intended to address a common problem, the Lou’s Top Shelf, has been developed by Louise Allen of Spokane, Washington. The invention's unique design insures that items placed on elevated shelves can be easily reached without exertion by the user.

The Lou’s Top Shelf eliminates the need for risky attempts to climb on step ladders, chairs, and other objects to attempt to reach a high shelf. The product will be easy and safe to operate. Additionally, the Lou’s Top Shelf will be made from durable materials. Furthermore, it will be competitively priced, adding to its appeal.

The Lou’s Top Shelf is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the household products industry are currently being targeted as candidates to eventually commercialize the Lou’s Top Shelf on a worldwide basis.

In January 2014, Mrs. Allen contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Lou’s Top Shelf to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Lou’s Top Shelf and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285