London, United Kingdom, October 24, 2007 --(PR.com
)-- Ninety per cent of the world’s linen comes from Russia and other former Soviet republics. It’s often known there as Northern Silk.
Russian flax gives linen its unique quality and unforgettable feel. A renewable crop with a short growth-cycle, it needs almost no pesticides or fertilizers – and every part of the plant has a use. This makes flax one of the world’s most eco-friendly crops.
Thanks to new finishes, linen is more crease-resistant, more easy-care than ever. It is strong, light, colour-fast – and will not shrink. What is more, the more you wash it, the softer it becomes.
Flax has been harvested in Egypt for 10,000 years, in China and India for over 5,000, and in Russia for more than 2,000.
Slave tribes on the Eastern European plain grew flax – amongst much else, for sailcloth, fishing nets, artist’s canvases, ropes and linseed oils.
Before the invention of paper, manuscripts were on linen. One of the most famous, the Etruscan Linen Book, dates from the 7th century BC.
For many centuries, flax has generated rituals, myths and legends. Eastern Slavs saw it as an antidote to black magic. Bohemian peasants thought that, to become beautiful, children had only to dance in a field of flax. And to this day many Russians are convinced that, if you wear linen lifelong, you will live another ten years.
In Russia, linen has always been the prerogative of everyone – from the poorest peasant to the highest in the land. At the luxury end of the spectrum, one of Alenska’s linen-makers supplied the Tsars’ dining tables with magnificent damask table linen – exactly the same tablecloths are now available from Alenska.
About a 100 years ago, Russia became the leading supplier of flax and linen to the nations of Europe.
Now Alenska has become the top supplier of linen to the UK.
Alenska was launched by Olga Shikalova.
Olga perfectly qualified and experienced to source stock from the linen-producing parts of Russia – developing a network of suppliers from which she imports directly. Hence, no middlemen – and prices that challenge comparison with those of any other company offering linen of a comparable quality.
Alenska – a superb range of linen, end-result of brilliant buying.
Traditional or contemporary, Alenska fields time-honoured patterns and leading-edge designs. Every product is completely natural and naturally produced – with a fine finish and easy-care features.
Alenska’s range includes luxury bed linen, embroidered and damask tablecloths, napkins, table runners, cushions and other quality home accessries.
To see the whole Alenska range visit website http://www.Alenska.com