San Francisco, CA, July 28, 2014 --(PR.com
)-- Streamwize has expanded its services, providing in-stream content marketing technology to ShopBAZAAR, the first-ever content to commerce store that effortlessly transports readers from aspiration to acquisition, directed in its entirety by the editors of Harper’s BAZAAR.
ShopBAZAAR will fully integrate Streamwize to increase engagement and conversion, while providing a unique and more seamless experience for their visitors. ShopBAZAAR commissioned a test with Streamwize’s integrated platform, which bridges all forms of paid, owned, earned and ecommerce-driven media via ShopBAZAAR ‘s premier designer showcase. Results of the test found an increase in engagement among visitors by more than 20 percent. As a result, ShopBAZAAR will now fully integrate Streamwize to increase engagement and conversion, while providing a unique and more seamless experience for their visitors.
“After seeing how incredible the results were using the Streamwize solution, we’ve decided to expand the use of the technology for other brand advertisers within the ShopBAZAAR site,” said Anne Welch, Associate Publisher & General Manager of Harper’s BAZAAR. Welch noted additionally: “We feel that fashion-loving consumers who rely on ShopBAZAAR for curated online shopping experiences will benefit from having the ability to visit a collection, engage more effectively with a particular brand, and complete a purchase, all within a single content unit, and without leaving the page or linking away to another site.”
Gary Portney, Founder and CEO at Streamwize, said: “We are very pleased to be working with the Harper’s BAZAAR/ShopBAZAAR teams and are excited about creating technology that drives better engagement and interactions for our publisher and brand partners. We built our platform with a singular vision of keeping users on site, in their respective experiences without disruption. We’ve found that this drives better outcomes for all parties: publisher, brand and consumer.”
STREAMWIZE is a visual content marketing platform that delivers a more effective means to engage, interact and transact with consumers. An incredibly simple-to-use interface allows brands to easily tell their stories while strengthening relationships with their target audience. It delivers digital branded content, in-stream, in-feed, across display and elsewhere, within a unified experience and always on the consumer’s terms. Users suffer no disruption or linking away, perhaps never to return. The company is changing the way brands, agencies and publishers evolve their content marketing strategy to drive better results for brand engagement, interaction and conversion, by packaging and delivering branded content with the ability to act on it, in a completely new and compelling way. Streamwize is based in San Francisco with offices in Seattle, New York City, Chicago and Detroit. For more information, find Streamwize online at www.streamwize.com.
ShopBAZAAR is the first-ever content-to-commerce store that effortlessly transports readers from aspiration to acquisition. Directed in its entirety by the editors of Harper’s BAZAAR, the e-commerce store, which launched in October, is inspired by the magazine’s rich legacy of sophistication and elegance, coupled with its trademark “dash of daring.” BAZAAR editors hand-select each piece available on ShopBAZAAR, seamlessly closing the gap between seeing and buying, and making it possible for readers to shop the pages of BAZAAR without once leaving the bounds of the brand.
About Harper’s BAZAAR
Harper’s BAZAAR is fashion. We inform and inspire, as we have since 1867. BAZAAR is a visual muse and an unrivaled source of ownable style. America's first fashion magazine is available in 45 countries around the world. Harper’s BAZAAR is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2013) and reaches 84 million adults (Fall 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Follow Harper’s BAZAAR on Facebook, Pinterest, Tumblr, and Twitter.