Charlotte, NC, August 02, 2014 --(PR.com
)-- For individual and business taxpayers in Charlotte who are seeking help for tough tax problems, it will soon be much easier to locate the right tax consultants for the job. Thanks to a new partnership with the online marketing team at Prospect Genius, Mindy A. Distante, a local tax help firm, is launching a new Web site and associated Internet marketing campaign. The goal is for Mindy A. Distante to be better able to meet the region’s tax resolution needs by becoming more visible and accessible online.
Approximately 52% of small and medium businesses (SMBs) do not currently operate a Web site, according to a 2013 Yodle poll. By launching its new site and becoming a part of the digitally savvy minority, Mindy A. Distante hopes to gain a competitive edge over other Charlotte-area tax resolution companies. When used as part of an overall marketing plan that includes other Internet advertising tactics, a business Web site can be a very effective way to reach out to prospective customers.
Prospect Genius will use a technique called search engine optimization, or SEO, to help ensure that Mindy A. Distante’s new site performs well on relevant search engine results pages. Going forward, Charlotte-area queries to Google and Bing that use tax industry–related terms such as “IRS audit,” “IRS back taxes,” and “accounting services” should be more likely to lead to Mindy A. Distante’s site. Prospect Genius will implement its SEO services alongside professional content creation, directory placement, and other proven Web marketing strategies.
“When people or businesses in Charlotte need tax help and turn to the Web, we want them to be able to connect with Mindy A. Distante quickly and easily,” explains Matt Gallo, a senior Web marketing strategist with Prospect Genius. “In today’s digital climate, an informative and easy-to-locate Web site can be key in bringing new customers in the door.”
Mindy A. Distante, located in Charlotte, has been solving tax problems for individuals and businesses for more than 20 years. The company is fully licensed and insured.