London, United Kingdom, February 17, 2008 --(PR.com
)-- Affiliate marketing is a method of promoting internet businesses in which an affiliate is rewarded for every visitor, subscriber, customer, or sale.
Casino affiliate programs have become extremely popular and attractive to affiliate marketing types over the past few years. Studies have shown that online gambling is second only to the porn industry in terms of profitability and this flows through to the gambling webmasters as well. The predictions for the future are also bright – the estimated internet gambling revenue is expected to rise from $13 billion in 2007 to over $20 billion in 2015.
Casino affiliate progams provide webmasters with the opportunity to take part in this fortune-generating business by building partnerships with online casino operators. Given the increasing number of online casinos and the huge competition among them, operators are currently offering very favorable rules to those willing to become casino affiliates.
To name one example, Red Lounge Casino, which is one of the most popular online casinos in the UK, has recently launched a very attractive Cantor Gaming affiliate programme, which allows webmasters to win 40% of the casino’s net profit. Casino affiliates have a number of options available under the programme.
The first option is to receive 40% of the net win for the lifetime of each referred player. Another option is the £75 CPA (cost per acquisition) for each real-money player who wagers at least £ 2,500.
The third option available for Red Lounge Casino affiliates is the exclusive co-branding feature. Co-branding has proven to be more effective than traditional affiliate methods because it manages to improve conversions by making the affiliation more evident. Players who are redirected to the Red Lounge Casino through a casino affiliate will open a co-branded website of the casino. An additional feature allows casino affiliates to design promotions specifically tailored to their audience.
While each of the three options may fit some webmasters better than others, casino affiliates may easily switch from one payment model to another by preserving their existing Cantor Gaming affiliate accounts, which are updated in real time.
Red Lounge Casino is a lucrative partner for various affiliates, since it has gained a reputation of attracting serious clients, and is one of the most popular online casinos in the UK. The casino also offers generous £50 welcome bonuses, 15% to 20% weekly rebates and various special weekly promotions featuring different games or game categories.