Bangkok, Thailand, August 14, 2014 --(PR.com
)-- Facebook Marketing: “Strategies, Tactics, Tools & Tracking,” a comprehensive and actionable guide for small business marketing.
This book is an update that brings the Facebook Master Series of 3 eBooks up to date with current changes to the Facebook advertising platform. eswebstudio publications has a special interest in keeping its readers up to date on social media and small business marketing and are pleased to bring this updated book to readers as a complete and comprehensive guide to Facebook advertising.
Alex Beckis, the author, offers instructional writing on Internet topics like social media, and Facebook in particular, all based on the principles of instructional design and computer based learning he studied at post-graduate level at the University of Technology in Sydney, Australia. This knowledge, combined with 15 years writing experience, is the foundation for writing clear, step-by-step instructions, strategies and tactics you can put to immediate use.
With social media platforms constantly changing and evolving, he offers regular news updates about platform changes on his website.
This book about Facebook Advertising and marketing is now available at the Amazon Kindle store.
It explains the foundation strategies and the tactics you need to apply to succeed in reaching your target audience with Facebook advertising. It has now become the premier ad platform but there are formidable challenges in overcoming the immense volume of traffic flowing through this network and reach the audience you wish to target with advertising campaigns.
Discover what marketing surveys published by experts reveal about the disastrous decline in ad click-through rates and the strategies you now need to apply to reach potential clients. You will find clear and substantiated reasons why campaigns based on reach, frequency and impression perform better than click-through-rates.
Read about the changing face of marketing and why direct selling in today’s marketplace is not a successful strategy. You need to be more subtle in your approach and this book will reveal why brand promotion and personal interaction with prospective clients are needed to gain their trust and willingness to buy your products or services.
For a brief introductory period, this book is available at the Amazon Kindle store for the price of a Starbucks coffee.
About the Author. Alex has had a long career in the information technology industry. He is a published author and freelance writer with 15 years of writing experience. An Australian citizen, he now lives with his family on the southeastern coastline of Thailand.