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Innovation Direct, Inc.

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Innovation Direct™ to be at Forefront of Marketing Efforts for Keep It Clean Invention

South Miami, FL, August 10, 2014 --( An innovative new product that represents an innovative twist on a conventional bib, the Keep It Clean, has been developed by Louis P. Lantner of Rockville, Maryland. The invention's unique design helps keeps its user’s clothes tidy and stain-free while offering an eye-catching appearance.

The Keep It Clean will be offered in a variety of different designs to suit individual tastes and to resemble gender-appropriate wardrobe pieces. The product is easy and comfortable to wear. Additionally, the Keep It Clean blends seamlessly with the user’s wardrobe, allowing it to be inconspicuous. Furthermore, the Keep It Clean will be competitively priced and made from durable materials, adding to its appeal and making them a wise investment.

The Keep It Clean is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Lantner now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the clothing accessories industry are currently being targeted as candidates to eventually commercialize the Keep It Clean on a worldwide basis.

In February 2014, Mr. Lantner contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Keep It Clean to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Keep It Clean and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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