Veronica Sheaffer Announces Re-Brand with Exclusive Focus on Custom Wedding Gowns

Chicago, IL, August 11, 2014 --( Veronica Sheaffer, a Chicago-based wedding gown designer, is pleased to announce a rebrand of her business along with the launch of a new website, blog, and studio. Veronica Sheaffer will now focus exclusively on high-end, custom bridal gowns, evening wear and accessories. She is able to utilize her unique designs to tap into a niche market of brides looking for a well-known designer who can create their dream gown.

The change comes at a time when Sheaffer’s bridal line is gaining global exposure and rapid growth. The increase in demand for her bridal style was evident and the transition out of wholesale was a natural one. “I’m so thrilled to be able to create something special and unique for each one of my brides. Having a custom gown made for you is such a romantic luxury,” says Sheaffer. The designer is available by appointment at her Chicago studio, through exclusive consultations during twice-annual trips to Los Angeles, CA and private meetings with the designer can be arranged anywhere in the world.

To accompany the evolution of the brand and its philosophy, the company has launched a new website and blog The new design is clean and modern, allowing Sheaffer’s work to take focus, including a glimpse of the designer at work in her studio. A bold, black and white thumbnail has been introduced as an additional logo mark and is featured atop the blog and across social media, while the traditional logo remains the same.

Veronica and her team create bridal and evening wear looks using only the finest fabrics and laces. Her lead dressmaker brings over thirty years of experience in handcrafting gowns and the two work closely together to ensure each detail is accurately brought to life. Pricing for gowns begins at $4,500 and accessories at $400. For more information, please visit our website

For high-res images or to obtain pieces for editorial use, please contact Nicole Ostertag at

About The Designer
Veronica Sheaffer has built a nationwide reputation for classic, feminine gowns with thoughtful, unexpected details. Beginning as a self-taught designer and dressmaker, she launched her brand of handcrafted bridal gowns and accessories in 2010. Since then, she’s become a favorite amongst fashion-forward brides and her work has been featured in numerous well-known publications and blogs including New York Magazine's The Cut,, Bridal Guide Magazine,, ELLE China,, Chicago Magazine, Daily Candy, Ruffled Blog and many others. l 773.546.9455 l
Veronica Sheaffer
Nicole Ostertag