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Innovation Direct, Inc.

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Innovation Direct™ at Helm of Marketing Campaign for Pet Minder Invention

South Miami, FL, August 16, 2014 --( An innovative and effective new product targeted at the millions of pet owners worldwide, the Pet Minder, has been developed by Daniel G. Pfaff of Le Roy, New York. The invention's unique design helps insure that pets are trained effectively through their owner’s own voice.

The Pet Minder provides pets with the impression that their owners are present even when they are away. The product also serves as a valuable instructional tool for pet potty training. Additionally, it helps protect furniture and other household damage from pet-related damage. Furthermore, the Pet Minder provides pet owners priceless peace of mind when they are away from home for extended periods, such as on vacation. Moreover, it will be competitively priced and made from durable materials, adding to its appeal and making it a wise investment.

The Pet Minder is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Pfaff now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the pet products industry are currently being targeted as candidates to eventually commercialize the Pet Minder on a worldwide basis.

In February 2014, Mr. Pfaff contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Pet Minder to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Pet Minder and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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