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The Oscar and Ella Wilf Campus for Senior...

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New Online Resource Available for Jewish Seniors and Caregivers in NJ

Wilf Campus in New Jersey launches comprehensive digital marketing initiative.

Somerset, NJ, August 20, 2014 --( The Oscar and Ella Wilf Campus for Senior Living announced today the launch of a new website at The state-of-the-art website is designed to help the organization fulfill its promise and its mission to be central New Jersey’s leader in providing a continuum of care and related personal services, primarily for the Jewish elderly, in an environment that enhances and respects Jewish values, traditions and lifestyles.

Wilf Campus offers a wide range of programs and services within the community, and residential options for older adults in a caring, homelike environment. These include independent living at The Lena and David T. Wilentz Senior Residence; assisted living at The Stein Assisted Living Residence which includes a memory care neighborhood for people with memory disorders; in-home care and services in New Jersey provided by the new Wilf At Home program; and hospice care where ever you reside by Stein Hospice in New Jersey; senior transportation provided by Wilf Transport; and more.

At Wilf Campus, seniors lead active, independent lives with the support of compassionate professional caregivers, where family and friends are embraced as part of the community. Residents and their families enjoy peace of mind, knowing that no matter how their health conditions may change over the years, they will receive a full continuum of care and services – all located on a beautiful 59-acre campus in the heart of Somerset County, New Jersey.

Wilf Campus began their search for a full-service brand activation firm in early 2013, and selected Liqui-Site Designs, Inc. after an extensive vetting process undertaken by key stakeholders at Wilf Campus, including senior management. The existing Wilf Campus website was built on antiquated code, was not aesthetically pleasing, did not provide a seamless user experience, and failed to integrate modern digital marketing initiatives necessary for the organization to expand its visibility and influence online and in the greater New Jersey area.

The new website uses custom responsive design, making it accessible across all mobile devices, including but not limited to desktop, laptop, tablet and smartphone devices. The new site is fully optimized for search engines, meaning interested visitors will have an easier time finding the Wilf service or program online that is most relevant to their needs, or the needs of a loved one.

The organization embraced a fresh design that features new custom graphics and multimedia integration to show the energy that surrounds the Wilf community, as well as its celebration of Jewish values and traditions in all aspects of care and life. More user-friendly navigation of the organization’s core programs and services, as well as updated content, provide a seamless experience for family members, caregivers and seniors themselves.

A number of custom features were developed to enhance Wilf’s digital marketing efforts including the addition of a blog for each agency, pressroom, event calendar integration, and ‘live’ social media activity and content sharing. Particular attention has been given to promoting the Foundation, which directly supports the critical services and programs offered by Wilf Campus. Visitors may make a secure contribution online which helps Wilf Campus to ‘fulfill the promise’ for future residents for years to come.

Susan Harris, CEO of The Oscar and Ella Wilf Campus for Senior Living, said, “We are so excited about the launch of our new Wilf Campus website. It beautifully conveys the myriad of services offered by our agencies and presents services in a very clear and user-friendly manner. The site acts as a central connection from our social media channels, blogs, and the like. What a fantastic resource to those who seek out our services online! As CEO, I am very pleased that we chose Liqui-Site for our custom website design and management needs. The team’s attention to detail, both to us as a client and to the vibrancy of their creative work, is second to none.”

About The Oscar and Ella Wilf Campus for Senior Living
For more than thirty-six years, The Oscar and Ella Wilf Campus for Senior Living in Somerset, New Jersey has fulfilled a promise to the individual, the family and the Jewish community: to care for older adults in a way that respects both Jewish traditions and values. Wilf Campus offers a wide range of programs, services within the community and residential options for older adults in a caring, homelike environment. Independent living and assisted living residential options, and hospice care, all available within our 59-acre campus in the heart of Somerset County, New Jersey. Visit or call 732-568-1155.
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The Oscar and Ella Wilf Campus for Senior Living
Toby Ehrlich

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