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SFM Consulting and Groove Management Announce Partnership

Groove Management L.L.C. and SFM Consulting, Inc. are pleased to announce their partnership bringing together a unique mix of digital marketing experience, public radio knowledge and organizational development expertise.

Charlotte, NC, August 21, 2014 --( Groove Management L.L.C. and SFM Consulting, Inc. are pleased to announce their partnership. The two firms bring together a unique mix of digital marketing experience, public radio knowledge and organizational development expertise. Through this partnership Groove Management and SFM Consulting will offer public radio producers and stations a compelling approach to designing and implementing a digital marketing strategy.

With a quickly evolving media landscape that has seen new and innovative technologies quickly change listener habits success today requires a fresh approach. Groove Management and SFM Consulting have a clear understanding of the media landscape and a proven track record of helping organizations to successfully navigate today’s media climate. Through a process consulting based approach, the two firms can help media organizations to assess their current strategies, their talent readiness and their execution approach. Leveraging analytics and digital marketing tactics will help stations and producers develop clear and focused digital marketing strategies that accurately measure success.

Brian Formato, Principal at Groove Management has twenty plus years of communications and organizational development experience in large multi-national companies. His experience leading organizational development and web strategy for Time Warner Cable’s Media Sales team coupled with his experience as the global leader for communications and web strategy at Ingersoll Rand give him a unique perspective on the evolving media landscape. Brian holds a Masters of Science in Organization Development from American University and a Bachelors degree in Business Management from Eckerd College.

Steve Martin, CEO at SFM Consulting has been providing marketing and consulting services to public radio stations and program producers for 13 years, following a 30 year career as a broadcast professional in both commercial and public radio. SFM Clients have included: Snap Judgment, Science Friday, Sound Opinions, America Abroad, New Hampshire Public Radio, KJZZ, West Virginia Public Radio and World Radio Switzerland. Steve was Program Director of WAMU, Washington, for 14 years and was twice elected to the board of directors of the Public Radio Program Directors Association. Steve holds an undergraduate degree in Broadcast Journalism and a Masters Degree in Organization Development (MSOD) from American University.

About Groove Management
Groove Management was founded to help organizations and individuals to identify their strengths and learn how to leverage those strengths more effectively. We refer to this as "finding your Groove". The concept is rooted in the theory of Appreciative Inquiry, which was developed in the mid 1980s. Based on the work around appreciative inquiry, Groove Management has furthered the concept into a consulting approach for executive coaching and organizational development.

Groove Management not only applies the concept of finding ones Groove to people, it can also easily be applied to products and services. In the case of products and services, the Groove, is correlated to the competitive advantage. Often organizations take an inside out approach to their products and services. They try to define their products and their customers based on who they want to serve and what they want to produce. This is backwards. Listening to customers and observing trends in the market can help an organization to align their offerings much more effectively.

About SFM Consulting
SFM Consulting provides program development and program representation services for public radio stations and public radio program producers including: effective program scheduling; audience research analysis; marketing; on-air promotion talent development; development and on-going support for call-in talk programming. For program producers services include: assessing marketplace potential for new programs designing and implementing marketing strategies to increase distribution and build audience. In addition SFM Consulting offers a broad spectrum of Organization Development services. These services include personal coaching for managers, facilitation of staff retreats, team building strategies, strategic planning and conflict resolution strategies.
Contact Information
Groove Management
Brian Formato

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