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Innovation Direct, Inc.

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Innovation Direct™ Serving as Licensing Representative for Vacuum Bra Invention

South Miami, FL, August 22, 2014 --( A simple yet innovative accessory for one of the most widely used home appliances, the Vacuum Bra, has been developed by William Latil of Houston, Texas. The invention's unique design provides its users with a method of effectively addressing a common problem related to the use of vacuum cleaners.

The Vacuum Bra’s proprietary features enable it to prevent running into furniture when vacuuming. The product significantly reduces the chances of scuffing or otherwise damaging valuable furniture pieces. The Vacuum Bra will be made to universally fit all vacuum cleaners. Furthermore, it will be easy to install, requiring minimal effort from the user. Moreover, the Vacuum Bra will be competitively priced and made from durable yet soft materials, adding to its appeal and making it safe for all furniture.

The inventor of the Vacuum Bra has developed a working prototype that he has utilized with success. The Vacuum Bra is also currently in Patent Pending status within the United States Patent and Trademark Office.

Mr. Latil now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the household appliances industry are currently being targeted as candidates to eventually commercialize the Vacuum Bra on a worldwide basis.

In April 2014, Mr. Latil contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Vacuum Bra to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Vacuum Bra and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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