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Hobbycraft Get Crafty with Merchenta Display Retargeting, Drive 47% Conversion Uplift

London, United Kingdom, September 01, 2014 --( Merchenta helps Hobbycraft reach consumers across Facebook and millions of websites on desktop, tablet and mobile devices with high-performance behavioural ad campaigns.

“Merchenta’s dynamic IntelliAds have boosted HobbyCraft’s sales within days of campaign launch. The traffic they drive converts 47% higher than site average, with average order value 30% higher,” comments Edward Armitage, Head of eCommerce & Multichannel at Hobbycraft.

Merchenta’s unique consumer-engagement optimisation platform intelligently engages consumers with dynamic, personalized advertising across millions of websites worldwide, including Facebook.

“Our studies show that ‘engagers’ are 13 times more likely to buy than ‘clickers’ – and when they buy, they spend over 35% more. By focussing on consumer engagement optimisation, we go beyond the click to drive incremental online sales for retailers online,” explains Andy Newland, EMEA Sales Director, Merchenta.

The initial results have been compelling :
“In just the first 2 weeks, Merchenta has driven over 4% of our online sales – and we look forward to more incremental sales as the campaigns continue to optimise,” continues Armitage.

About Hobbycraft
Founded in 1995, HobbyCraft are the largest arts and crafts retailer in the UK with 78 stores nationwide and more planned for 2015. With over 30,000 products for 250 inspirational activities and hundreds of exciting ideas, you'll discover everything you need to get crafty. For further details, visit

About Merchenta
Merchenta drives incremental online sales using sophisticated CPA retargeting & prospecting strategies across desktop, mobile & Facebook. Clients pay only for performance on a fully inclusive managed service which focuses on real-time consumer engagement. Merchenta’s advanced insightTM behavioural analytics drive transparent, repeatable results worldwide. The company is headquartered in London, UK with offices in Krakow, Poland and San Francisco, USA.

For more information on Merchenta, please visit
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Mike Williamson

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