Moving Service in Naples, FL, Targets Local Search Traffic by Partnering with Online Advertiser

Naples, FL, September 17, 2014 --(PR.com)-- Taking advantage of increased search engine usage on a national scale, one family-owned moving service in Naples, FL, recently made a move to capture more local traffic for its Web site. Booska Movers, a local moving company, partnered with Prospect Genius, an online advertising agency, in order to optimize its Internet presence in the Naples area.

According to comScore, approximately 66% of adult Internet users use search engines to find local businesses. Moreover, 82% of these searchers will follow up by calling or visiting one of those local businesses. With these statistics proving the value of a local Internet presence, many small businesses like Booska Movers have made the savvy decision to focus on local online marketing. By pushing for greater prominence in the Naples area, Booska Movers will be able to capture the attention of Internet users who are searching for local moving companies.

In accordance with their new partnership, Prospect Genius will perform all of the online advertising for Booska Movers. This partnership was forged under the umbrella of Prospect Genius's "Bring Your Own Site" initiative, in which Prospect Genius extends its online advertising and lead generation services to businesses that already have a Web site. Rather than having to first build a Web site from scratch, the initiative allows Prospect Genius to jump straight to the off-page marketing phase, which centers on an integrated and ongoing campaign designed to increase Booska Movers's Web presence and generate leads. This goal will be achieved through an innovative blend of search engine optimization, directory optimization, and other off-page tasks.

By promoting Booska Movers's Web site on a local level, Prospect Genius will expose Naples-area residents to the company's wide selection of moving services. While there may be several local moving companies nearby, Booska Movers will have the advantage of being easily accessible by local Internet users. When these users turn to Google, Bing, or Yahoo! to find a local moving company in Naples or surrounding parts of Collier County, they will be more likely to read about Booska Movers and, statistically, more likely to call them.

"We're feeling very enthusiastic about what our B.Y.O.S. initiative can do for local moving company Booska Movers," says Matt Gallo, spokesperson for Prospect Genius. "They're a qualified team of local movers, and their moving services deserve to be highlighted as much as possible. We can't wait to get the word out."

In business since 1946, Booska Movers is a family-owned, local moving company in Naples, FL. Doubling as interstate and local movers, the team offers packing and unpacking services, storage, internal moves, interior rearrangements, and more.