Troy, NY, September 25, 2014 --(PR.com
)-- Small business owners who want to invest in search engine optimization without creating a second Web site now have a solution. The online advertising specialists at Prospect Genius recently announced the launch of a new option that will allow clients to maintain their existing Web sites and still participate in Prospect Genius's lead generation program. Called "Bring Your Own Site," or "B.Y.O.S." for short, the option is part of Prospect Genius's Core program, which is their most popular package.
Prospect Genius decided to make this option available in the face of industry-wide discontent with Internet marketing models that require building a new Web site from scratch. "We found that many business owners were already happy with their current Web sites, and they were very hesitant to create an additional one just for advertising purposes," explains Alex Pelli, president and CEO of Prospect Genius.
According to Pelli, business owners' reluctance to build a second Web site may also stem from their wariness of dishonest marketing companies. He says, "They're concerned about shady advertisers who rely on the two-site model to carry out black-hat practices. While these types of advertisers are few and far between, they give us good guys a bad rap. That's why we're taking this unprecedented step to address these concerns head on and provide clients with a low-risk option that makes them feel more secure and in control."
Prospect Genius's clients can use the Bring Your Own Site option when they sign up for a Core campaign. Based on search engine optimization (SEO) for long-term lead generation and greater return on investment (ROI), Core is the company's bread-and-butter package. With the B.Y.O.S. option, Prospect Genius extends its Core lead generation service to businesses that already have a Web site. Rather than having to first build a Web site for a new client from scratch, the option allows Prospect Genius to jump straight to the off-page marketing phase, which centers on an innovative blend of search engine optimization, directory optimization, and other off-page tasks.
The first client to participate in the B.Y.O.S. initiative is Booska Movers, a local moving company in Naples, FL.
Prospect Genius is an all-American online advertising company whose mission is to help small businesses thrive. Headquartered in Troy, NY, it serves local service providers throughout the United States.