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French-Korean Partnership Asiance Celebrates 10-Year Success Story

Asiance, a Seoul-based award-winning digital agency, celebrates its 10th anniversary this month, marking a decade of successful global operations.

Seoul, Korea, South, September 29, 2014 --( On Sept. 25th, Asiance ( hosted a rooftop party at its headquarters to celebrate its 10th anniversary with 200 guests, including clients, staff, partners, and supporters.

The history of Asiance began in 2004, when French IT expert Olivier Mouroux and South Korean marketing expert Bosun Kim decided to unite their talents to seize the opportunities of a steadily growing Asian online market. Together, they founded Asiance in Seoul, with the primary mission to help global companies to optimize their interaction with Asian consumers through digital channels.

Since then, the small start-up has grown to become a reputable award-winning digital agency, and has provided a full range of customized online marketing services and UX (User Experience) solutions to hundreds of local and overseas clients, including leading multinationals and prestigious lifestyle brands.

Over the years, Asiance has managed to not only survive but also thrive in highly competitive, fast-changing markets, and has distinguished itself as an independent global player operating on a human scale. As a result, the company has been successful in attracting and retaining customers and talents from around the world.

"Our success is a combination of a global mindset and a grassroots approach. For 10 years, Asiance has acted as a pioneer of innovative entrepreneurship in South Korea, being one of the first digital agencies to integrate multicultural teams into the local digital ecosystem," Olivier Mouroux explains.

"As the next decade will see the propagation of the Internet of Things, we are getting prepared to become a partner of choice for smart communication through everyday life objects. Our objective is to provide our clients with the newest communications channels and technologies," Bosun Kim adds.

About Asiance
Founded in 2004 in Seoul, South Korea, Asiance is an independent global digital agency providing web development and interactive marketing services to global companies willing to master the cultural and technological specificities of Asian online markets.

Asiance has built out its digital expertise in Korea for a decade with over 250 clients including the most prestigious brands of many industries: Lacoste, Air France-KLM, SkyTeam, Amore Pacific, Allianz, Renault Capital, American Express, Christian Dior, Montblanc, Piaget, Gucci, Coach, Longchamp, Accor Group, Club Med, L’Oreal, Essilor, Evasion.

In 2013, on top of being awarded with 4 grand prizes at the Web Award Korea and with 2 bronze awards at the Campaign Agency of the Year, Asiance was also the first Korean digital agency to become an Official Business Partner of Adobe Systems.
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Catherine Hamel

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