New York, NY, October 01, 2014 --(PR.com
)-- Phluant Mobile announced today its technology and data partnership with Atlas, an ad serving and measurement platform owned by Facebook and relaunched this week. Through this integration, advertisers using Atlas can extend their campaigns to Phluant’s Dojo platform, delivering both high-engagement mobile rich media ad units and deeper attribution capabilities across Phluant certified publishers and networks.
Dojo is Phluant’s mobile ad management and ad serving solution that helps agencies and marketers manage the entire scope of their mobile advertising programs. When used in conjunction with Atlas, advertisers will gain deeper insight into mobile campaign ad spend that will help them optimize performance to improve results.
“Our partnership with Atlas will help advertisers improve attribution in mobile campaigns to better understand performance,” said David Breckling, CEO of Phluant. “Facebook has demonstrated that it is one of the most effective publishers for mobile campaigns, and we’re excited to be part of their mobile ecosystem as they broaden their offering.”
Phluant has been a leader in providing valuable services to the worlds leading brands and agencies, serving and tracking billions of mobile ads across the entirety of the mobile landscape. Partnerships with industry leaders such as Atlas give advertisers increased flexibility to execute mobile campaigns using the tools of their choice. Last year Phluant integrated with MediaOcean Prisma, and is a part of Mediaocean’s Connect Partner Network.
About Phluant Mobile
Phluant Mobile offers a mobile advertising product suite that brings accountability, verification, and analytics to mobile ad spend. Its third-party mobile ad server and rich media ad formats are used by leading agencies, publishers, and ad networks to deliver effective mobile marketing campaigns. To find out more about Phluant, visit: http://phluant.com