Magnetic Shoes: Zubits Make Your Shoes Insanely Easy. On Kickstarter Now.

Zubits Magnetic Shoe Closures have launched on Kickstarter. And they have become the 7th most popular project on all of Kickstarter in 36 hours.

San Francisco, CA, October 03, 2014 --( The Scoop
Zubits Magnetic Shoe Closures are a revolution in footwear. Imagine slipping into your shoes as if there were no laces at all. Imagine securing your laces with a simple click. Imagine removing your shoes handsfree. Imagine all of this and your shoes actually look better. Applying magnets to shoes changes everything. Zubits benefits go way beyond being just another “no-tie” shoelace solution.

Zubits patent pending magnetic innovation makes putting on and taking off lace-up shoes faster and easier than ever before. No more tying laces, squeezing, double knots, or ugly floppy bows. Just attach Zubits to your own shoelaces on sneakers or casual shoes, cut off the bows, and let the magnets secure your shoes. When the magnets are separated it is as if three rows of shoelaces have disappeared. You can now easily slip into your shoes and pull the magnets together. Then after a run, or a day at the office, just step on the heel of your shoe (as we all do anyways), lift your foot, and the magnets pop open hands-free. The magnets split apart and you have that wide open shoe again. No squeezing and no knots to untie later. Furthermore, Zubits make your shoes look better by eliminating the messy bows, giving you a clean looking shoe.

Zubits will come in three sizes to match the size and activity of various users and will come in a variety of colors. They will also provide a specially designed clip that will help you secure your shoelace ends inside your shoe.

Zubits magnetic closures are no ordinary magnets. A ton of innovation has been put into getting the Neodymium magnets to perform in specific specialized ways. How they are constructed is a bit secret at the moment, but they are designed to:
- Concentrate and multiply magnetic forces toward the face of the magnets.
- Self-align.
- Greatly diminish the magnetic attraction around the magnets.
- Be entirely protected from external elements.

Zubits Benefits
Huge Shoe-Mouth Opening - When Zubits are separated, it’s as if three rows of shoelaces have disappeared. This results in a huge mouth opening to quickly and easily slip into your shoes like slippers. No more squeezing, reversing laces, or trying to widen your shoe.

Fast Magnetic Closing - Just pull the magnets together and they magnetically attach themselves. No more tying, double knotting, or un-knotting.

Hands-free Foot Removal - Many of us inappropriately step on our heels and squeeze out of our shoes leaving a knot to untie later and wearing down the heel cup. But with Zubits, stepping out of your shoes is quick, easy, and the right way to do it. As you pull your foot up the magnets split open, leaving a wide mouth opening to slip into next time.

A Clean Look - Unlike other shoelace ideas, Zubits actually make your shoes look better. You get to keep your shoelaces that match your shoes but you lose the messy bows. Shoe companies never display shoes with bows because they look ugly. Zubits give you that clean display-shoe look.

Use them forever - Zubits should last a lifetime. You may wear out many pairs of shoes but use the same Zubits on all of them. Elastic laces often stretch out before your shoes wear out.

Wear shoes like slippers - Wear Zubits secured as normal as you walk outside, then pop the magnets open (not off) and wear them loose like slippers behind the desk or around the home. With Zubits you can immediately wear shoes on two different settings, tight or loose.

Stick your shoes anywhere - With strong magnets on your shoes, you can conveniently hang them in a lot of new places. You can also attach them to each other to keep them neatly organized in your closet.

Custom Fit - When you install Zubits, you can adjust the tightness of your shoelaces to your own comfort level. Your shoes then maintain that same fit every time you wear them. But you can also readjust the laces whenever you want.

No Loose Laces - With Zubits there are no laces to come undone, double knot, trip over, or get stuck in bike chains.



Press Kit
Ryan Wiens