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Apptimize Optimizes iOS8 Apps for on Both iPhone 6 Models

Visual A/B Testing Helps Growth and Product Managers Measure How UI Changes Affect Performance Without Programming

Mountain View, CA, October 14, 2014 --( Apptimize, provider of optimization tools for mobile applications, today announced that the Visual Apptimizer, its codeless visual editor for A/B testing in real-time, now supports both iPhone 6 models and iOS8.

The recent release of the 5.5-inch iPhone 6 signals Apple’s entry into the emerging phablet market. Apptimize has had consistent proven success helping customers develop phablet apps on the Android platform. Currently, over 12,000 different Android devices (with different screen sizes and screen resolutions) are running apps around the world (in different languages) on approximately 50 major OSs.

"When you consider all of the variables that exist in our current mobile device market, there are countless different possible experiences that users can have," said Nancy Hua, CEO, Apptimize. "A/B testing is the single most powerful strategy for optimizing interfaces when fragmentation is a concern."

The Visual Apptimizer enables mobile product managers to isolate the results of any given A/B test in a such a way that they truly understand what's working on which combination of devices and OSs. A certain layout change can be great for one size phone or OS version and provide a very negative experience on a different phone. Apptimize allows growth and product managers to gain insights necessary to secure a competitive edge in an increasingly fragmented mobile space. Case studies and blogs detailing how our customers have had success dissecting the results when testing in a fragmented ecosystem are available on

Apptimize is a high performance, reliable way to A/B test native Android and iOS applications. With the Visual Apptimizer (a what-you-see-is-what-you-get visual editor) and a codeless installation process, Apptimize empowers mobile developers and product managers alike to push new A/B tests to users in real-time without app store approvals. Apptimize also offers a programmatic interface that enables app developers to test anything they can code. Other key features include powerful analytics, feature flagging, staged rollout, results segmentation and filtering, and advanced targeting.
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