London, United Kingdom, October 09, 2014 --(PR.com
)-- Insurance pioneer Bought By Many (www.boughtbymany.com) have analysed a ton of internet search data to find the UK’s most popular puppies of 2014. The surprising results show that the Cockapoo is the new favourite puppy of UK internet users, while last year’s champion, the Cocker Spaniel has dropped three places to 4th.
German Shepherd puppies have seen a surge in popularity in 2014, rising six places to 5th, with Husky, Golden Retriever, and Boxer puppies also making gains. Meanwhile, Chihuahua, Pug and Shih Tzu puppies have all seen a decrease in popularity.
Surprisingly Rottweiler puppies are the only new breed to enter the top 15 and have displaced Border Terrier Puppies who previously occupied the 15th Spot in 2013. Evergreen favourites like the Labrador, Jack Russell Terrier, and the Bulldog have all held their positions, along with Beagles and French Bulldogs.
What’s behind the year on year movements?
Could the decline in the Cocker Spaniel’s fortunes be Royalty related? Perhaps the birth of Prince George, Duke of Cambridge, on 22nd July 2013 took attention away from Kate’s Cocker puppy Lupo?
Could recent media coverage of the Tulisa Drug trial be a factor in the renewed interest in Rottweiler puppies? Or could is be showering Youtube sensation Lena the Rottweiler?
How does demand for puppies correspond to supply?
Interestingly, there is actually very little correlation. At the time of writing, there are 2,064 Chihuahua puppies (15th most popular) listed for sale on Pes4Homes, but only 195 Beagle puppies (7th most popular). Similarly there are significantly more pug puppies for sale (1,005) than there are Cockapoo puppies (536). This could mean the price of Cockapoo puppies and Beagle puppies is set to increase, while prices for Chihuahua and Pug puppies fall.
How is Trending Puppies compiled?
Bought By Many license a tool called Hitwise from Experian. Among other things, Hitwise enables you to research anonymised internet search data for millions of UK internet users. For this research, Bought By Many looked at searches containing the term "puppy" in the 12 weeks to 28th June 2014, and compared them to searches for puppies in the 12 weeks to 13th July 2013. They then got rid of the searches that weren't relevant (such as those for Hush Puppies) and then summed up different variations on the same search (for example, "cockapoo puppies" and "cockapoo puppies for sale"). Finally Bought By Many sorted the data set by the volume of searches to create these results.