London, United Kingdom, October 09, 2014 --(PR.com
)-- Antiquities Giftshop has been selling genuine antique jewellery for over 20 years, both through mail order and online. Some months ago, the company decided to publish a periodic newsletter informing customers of new acquisitions and also passing on information and news about antique jewellery.
Recently, the company contacted the people on the newsletter mailing list to ask if they had any feedback, and indications are very favourable. In addition, articles featured in the newsletter are selling quickly, and often people who buy from the newsletter buy more than one item.
Sales Manager Jennifer Marina says:
"We have a lot of regular customers, who check back to the website often, either looking for something particular, or just browsing the new items. We thought it would be an extra service to send out a periodic newsletter whenever we had an influx of interesting items. It’s not simply a list of jewellery for sale, we give some specific information about the particular piece, and then more general information about similar items, to increase customers’ knowledge and help them to choose a piece that is right for them.
"The feedback we’re receiving is very favourable – customers look forward to receiving the newsletter and learning more about antique jewellery, as well as viewing our latest acquisitions. In fact, a number of customers have come to the site to look at something featured in the newsletter, then bought something else as well. Sales figures are certainly up, and we attribute most of that increase to the success of the newsletter."
Antiquities Giftshop offers a wide range of authentic antique jewellery, dating from Celtic and Roman times through to the Renaissance era. Each piece comes with a certificate of authenticity, and the company offers free shipping worldwide. All pieces are professionally cleaned before shipping.
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