Norwalk, CT, October 10, 2014 --(PR.com
)-- According to CEO Juanita James, the rebranding was necessary to reflect that the foundation has grown from helping individuals and organizations establish charitable gift funds into an organization that conducts research on Fairfield County issues, launches initiatives and creates partnerships to tackle critical needs. “It was time to update our name, change our logo, and fine tune our vision and mission to accurately reflect what we’re doing now and where we’re headed. We envision a vital and inclusive county where every individual has the opportunity to thrive,” said James.
After extensive research, TFI Envision recommended renaming the brand to Fairfield County’s Community Foundation. Adding “‘s” was a subtle, yet powerful name change positioning the brand as THE community foundation for Fairfield County. TFI Envision also developed the tagline: “Together We Thrive.” The tagline truly embodies the brand and quickly defines the role Fairfield County’s Community Foundation has in the community.
TFI Envision created a distinctive mark that represents Fairfield County, growth and opportunity. The logo was designed to create a unified look for all the programs within the Community Foundation by using the same mark and typography but changing colors and program name as needed.
TFI Envision developed the full rebranding package including development of their brand positioning, mission, and vision statements, brand promise, updated name and tagline, logos, color standards, stationery, signage and complete brand style guidelines for their corporate brand and programs such as the Fund for Women & Girls and Center for Nonprofit Excellence.
“We were honored to be part of such an important step toward the future for an organization that brings so much to our community,” said Elizabeth P. Ball, President / Creative Director of TFI Envision, Inc.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.