Long Island City, NY, October 16, 2014 --(PR.com
)-- Standard Motor Products, Inc. selected TFI Envision, Inc. to develop the SMP Parts App, which allows users complete access to all SMP Automotive Aftermarket parts and more, on both iOS and Android platforms.
TFI Envision, Inc. worked closely with the SMP internal IT group to integrate all Standard Motor Products brands into the App. “Merging data across multiple brands into one user friendly app was a challenge, but in the end we were able to create a seamless integration,” said Roy Barker, Content Director at TFI Envision.
The SMP Parts App allows the user to search for parts by part number or by year, make, model and enginetype. Users can also search all of SMP’s brands, including TechSmart®, Intermotor®, BWD®, Hayden® Automotive, Standard®, ACI®, Compressor Works® and 4 Seasons®, at once or as individual brands. All parts are clearly showcased in the search results.
The SMP Parts App can scan the UPC code on any SMP brand parts box. It can also scan the vehicle’s VIN number to get all parts available for that particular vehicle.
When you choose a part, you get all the information that pertains to that part including multiple image views, installation instructions, videos, features & benefits, part specifications, and related parts. Users can also save their search for future use with the results “Save” feature.
Since the SMP Parts App is continually updated, users will always have the latest product information and catalog data at their fingertips.
“We are very excited about version 1.0 of our new SMP Parts App. It features a robust and flexible catalog lookup, and one of the most exciting features is the ability to search all SMP brands at once. We believe this will be a very useful tool for our customers,” said Phil Hutchens, Vice President of Marketing at Standard Motor Products, Inc.
TFI Envision developed the design and UX for the SMP Parts App as well as programming, troubleshooting and final launch package.
In addition, TFI Envision developed the SMP Parts App icon, a brochure, an overview video and the digital ad campaign to promote this exciting new App.
To view the overview video on YouTube go to: youtube.com/watch?v=gv5sSoI1FPk. The SMP Parts App is available on Google™ play and the App Store.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.