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Innovation Direct, Inc.

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Innovation Direct™ At Forefront of Marketing Blitz for Better Dog Stake Invention

South Miami, FL, October 18, 2014 --( An innovative and effective new product targeted at dog owners, the Better Dog Stake, has been developed by Ryan Rocky Ulicni of Greenfield, Indiana. The invention's unique design enables it to address a common and potentially dangerous problem related to dogs being secured with the aid of a stake.

The Better Dog Stake’s proprietary features insure that dogs are not suddenly jerked by the collar when chasing something. The product helps prevent serious injuries in dogs, such as broken necks, and will also assist them in effectively getting around an obstacle in their path, such as a tree or patio furniture. Additionally, the Better Dog Stake provides peace of mind to a dog owner when having their dog secured with the aid of a stake. Furthermore, it is easy to implement and begin using. Moreover, the Better Dog Stake will be competitively priced and made from durable materials, adding to its appeal.

The Better Dog Stake is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Ulicini now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the pet accessories industry are currently being targeted as candidates to eventually commercialize the Better Dog Stake on a worldwide basis.

In June 2014, Mr. Ulicini contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Better Dog Stake to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Better Dog Stake and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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